Cricut Q2 2025: revenue $172.1M (+2%), net income $24.5M (+24%), paid subs 3M (+7%)

Cricut, Inc.

2025-Q2 EPS reported $0.23 revenue$334,746,000

Revenue $172.1M (+2% YoY); platform revenue $80.7M (+4%), products $91.4M (+1%).
Net income $24.5M (+24%); diluted EPS $0.11 (+22%); operating income $30.1M (+14%).
Gross margin 59.0% (up from 53.5%); cash from operations $36.2M.
Paid subscribers exceeded 3M (+7%); Platform ARPU $53.84 (+2%).
Paid $181M in dividends after Q2 (special $0.75 + semi-annual $0.10 per share).

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