Klaviyo reports BFCM 2023 peak of 11.6M msgs/min and $60M KAV/hr

Klaviyo, Inc.

Brands using Klaviyo sent over 11.6M messages per minute at peak and generated nearly $60M in Klaviyo Attributed Value per hour.
73% of Klaviyo-driven purchases were from repeat customers; 47% of all BFCM purchases were repeat.
616M messages sent included AI-personalized product recommendations; top discount was 30%, 20%, 25%.
Most active marketing hour: 9-10 AM ET on Black Friday with over 376M messages.

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