Klaviyo BFCM 2024: $3B KAV, 15K record sales days, 18B messages sent

Klaviyo, Inc.

Generated $3B in Klaviyo Attributed Value (KAV) over BFCM weekend.
Over 15,000 customers achieved their best sales day ever.
Delivered more than 18 billion messages to consumers.
Discounts of 10-15% and 20-25% drove highest conversion and spending, not steep discounts.
Brands adding SMS in the past year saw 20% YoY increase in ecommerce revenue over BFCM.

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