Versant Media to acquire Full Swing for $530M cash, expanding into interactive sports tech

Versant Media Group, Inc.

Acquires Full Swing from Bruin Capital and minority investors for ~$530M in cash, subject to adjustments.
Full Swing provides golf, baseball, and multi-sport simulation hardware and software for consumers and venues.
Deal expected to close in H2 2026; Full Swing CEO Ryan Dotters will join Versant reporting to Will McIntosh.
Acquisition builds on Versant's golf portfolio (Golf Channel, GolfNow, GolfPass) and adds performance data layer.
Gibson Dunn advised Versant; Moelis & Co. and Kirkland & Ellis advised Bruin Capital.

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