secwatch / observer

Purple Innovation, Inc. — fact timeline

Source-grounded facts extracted from Purple Innovation, Inc.'s SEC 8-K filings across all families, newest first. Each cites a verbatim SEC excerpt.

PRPL Purple Innovation, Inc. JSON
Shareholder Votes

Purple Innovation, Inc. shareholders approved Ratification of the selection of BDO USA, LLP as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2026 at the 2026-06-09 meeting.

“Ratification of the selection of BDO USA, LLP as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2026”
Shareholder Votes

Purple Innovation, Inc. shareholders approved Approval, on an advisory basis, of the compensation of the Company’s named executive officers as set forth in the Proxy Statement at the 2026-06-09 meeting.

“Approval, on an advisory basis, of the compensation of the Company’s named executive officers as set forth in the Proxy Statement”
Shareholder Votes

Purple Innovation, Inc. shareholders approved Election of eight directors to serve until their successors are duly elected and qualified at the next annual meeting of stockholders or until their earlier death, resignation or removal at the 2026-06-09 meeting.

“Election of eight directors to serve until their successors are duly elected and qualified at the next annual meeting of stockholders or until their earlier death, resignation or removal”

Eric Haynor resigned as Chief Operating Officer at Purple Innovation, Inc..

“Eric Haynor, who currently serves as the Company’s Chief Operating Officer, provided notice to the Company of his resignation as Chief Operating Officer effective June 5, 2026.”
Listing & Compliance Notices

Purple Innovation, Inc. received a nasdaq delisting notice notice regarding minimum bid price (rules 5450(a)(1), 5810(c)(3)(A)).

“May 5, 2026, Purple Innovation, Inc. (the “Company”) received a letter from the Listing Qualifications Department of The Nasdaq Stock Market LLC (“Nasdaq”) indicating that, as notified by Nasdaq on November 5, 2025, the bid price of the Company’s Class A common stock had closed at less than $1.00 per share over the previous 30 consecutive business days, and, as a result, did not comply with Listing Rule 5450(a)(1) (the “Minimum Bid Price Requirement”). In accordance with Listing Rule 5810(c)(3)(A), the Company was provided 180 calendar days, or until May 4, 2026, to regain compliance with the”
Earnings Releases

Purple Innovation, Inc. reported the first quarter ended March 31, 2026 results: revenue $95.7 million, net income $30.5 million. Guidance reaffirmed.

“expanded distribution, and believe that we are well positioned to deliver continued progress in 2026.” First Quarter 2026 Financial Results First quarter 2026 net revenue was $95.7 million, down approximately 8.1% compared to the first quarter of 2025. The decrease was primarily driven by softness in e-commerce and lower wholesale revenue, partially offset by”

Robert G. Lucian was appointed as Chief Financial Officer at Purple Innovation, Inc..

“the Board of Directors (the “Board”) of the Company appointed Robert G. Lucian to serve as the Chief Financial Officer of the Company, effective the week of April 27, 2026”

Todd Vogensen departed as Chief Financial Officer at Purple Innovation, Inc..

“provided notice to the Company of his resignation as Chief Financial Officer effective May 1, 2026”
Earnings Releases

Purple Innovation, Inc. reported the full year 2026 results: revenue in the range of $500 to $520 million. Guidance initiated.

“For 2026, the Company currently expects full year revenue to be in the range of $500 to $520 million and adjusted EBITDA in the range of $20 to $30 million.”
Earnings Releases

Purple Innovation, Inc. reported the calendar year ended December 31, 2025 results: revenue $468.7 million, net income $(51.4) million.

“Full year 2025 net revenue was $468.7 million, a decline of 3.9% compared to the full year 2024.”
Earnings Releases

Purple Innovation, Inc. reported the fourth quarter ended December 31, 2025 results: revenue $140.7 million, net income $3.2 million.

“cost structure, supported by what we believe is a clear and disciplined strategy to scale profitably.” Fourth Quarter 2025 Financial Results Fourth quarter 2025 net revenue was $140.7 million, representing growth of approximately 9.1% compared to the fourth quarter of 2024. Growth was driven primarily by the wholesale channel, reflecting a full quarter of expanded”
Material Agreements

Purple Innovation, Inc. amended Third Amendment to Amended and Restated Credit Agreement with the Lenders valued at approximately $1.6 million (effective 2026-03-24).

“On March 24, 2026, the Loan Parties entered into a Third Amendment to the Amended and Restated Credit Agreement (the “Third Amendment”) with the Lenders, which (i) revised the maturity date under the Amended and Restated Credit Agreement from December 31, 2026, to April 30, 2027 and (ii) waived the requirement, and related events of default, that the Company’s financial statements for the fiscal year ending December 31, 2025 be delivered without being subject to any “going concern” qualification.”
Debt Financings

Purple Innovation, Inc. amended credit facility with Coliseum Capital Partners, L.P., Blackwell Partners LLC – Series A, and other lenders maturing April 30, 2027.

“The disclosure under Item 1.01 above describing the Third Amendment which amends the Amended and Restated Credit Agreement is incorporated herein by reference.”
Listing & Compliance Notices

Purple Innovation, Inc. received a nasdaq deficiency notice notice regarding minimum bid price (rules 5450(a)(1)).

“November 5, 2025, Purple Innovation, Inc. (the “Company”) received written notice from the Listing Qualifications Department of The Nasdaq Stock Market (“Nasdaq”) that the Company is not in compliance with Nasdaq Listing Rule 5450(a)(1), as the closing bid price of the Company’s common stock has been below the required minimum of $1.00 per share for 30 consecutive business days. The notification of noncompliance has no immediate effect on the listing or trading of the Company’s Class A common stock on The Nasdaq Global Select Market. The Company has 180 calendar days, or until May 4, 2026, to”
Debt Financings

Purple Innovation, Inc. amended credit facility of initial principal amount of the senior secured term loan facility by $20.0 million with Coliseum Capital Partners, L.P. at same rate as the Existing Loan.

“provides for a commitment increase pursuant to Section 2.18 of the Amended A&R Credit Agreement in the initial principal amount of the senior secured term loan facility by $20.0 million (the “Second Incremental Loan”) from an aggregate principal amount of up to $80.0 million (the “Existing Loan”) to an initial aggregate principal amount of up to $100.0 million”
Governance Changes

Purple Innovation, Inc.: Filed Certificate of Elimination to eliminate provisions of the Certificate of Designation for Series C Junior Participating Preferred Stock (effective 2025-05-07).

“On May 6, 2025, the Company filed a Certificate of Elimination (the “Certificate of Elimination”) with the Secretary of State of the State of Delaware eliminating, effective as of 5:00 P.M., New York City time on May 7, 2025, all provisions of the Certificate of Designation previously filed by the Company with the Delaware Secretary of State on June 28, 2024 related to a series of preferred stock designated as Series C Junior Participating Preferred Stock established pursuant to the NOL Rights Plan.”
Listing & Compliance Notices

Purple Innovation, Inc. received a nasdaq noncompliance notice notice regarding minimum bid price (rules 5450(a)(1)).

“April 4, 2025, Purple Innovation, Inc. (the “Company”) received written notice from the Listing Qualifications Department of The Nasdaq Stock Market (“Nasdaq”) that the Company is not in compliance with Nasdaq Listing Rule 5450(a)(1), as the closing bid price of the Company’s common stock has been below the required minimum of $1.00 per share for 30 consecutive business days. The notification of noncompliance has no immediate effect on the listing or trading of the Company’s Class A common stock on The Nasdaq Global Select Market. The Company has 180 calendar days, or until October 1, 2025, to”
Debt Financings

Purple Innovation, Inc. amended credit facility of increase in the initial principal amount of the senior secured term loan facility by $19.0 million with 2025 Term Loan Lenders at bear interest at the same rate as the Initial Loan.

“The Amendment, among other things, provides for an increase in the initial principal amount of the senior secured term loan facility by $19.0 million (the “Incremental Loan”) from an aggregate principal amount of up to $61.0 million (the “Initial Loan”) to an initial aggregate principal amount of up to $80.0 million (the “Loan”)”
Governance Changes

Purple Innovation, Inc.: Amended certificate of incorporation to restrict transfers of common stock to protect net operating loss carryforwards (effective 2024-10-15).

“On October 15, 2024, the Company filed a Certificate of Amendment to its Second Amended and Restated Certificate of Incorporation with the Secretary of State of the State of Delaware (the “Certificate of Amendment”) after, on October 15, 2024, the Company’s stockholders approved an amendment to the Company’s Certificate of Incorporation (an “NOL Charter Amendment”) at the Company’s Special Meeting of Stockholders.”
Restructurings & Charges

Purple Innovation, Inc. announced a restructuring with charges of $35 million to $45 million affecting manufacturing operations in Grantsville, Utah and Salt Lake City, Utah; headquarters in Lehi, Utah (approximate 13% net reduction of the Company's workforce).

“These actions are expected to result in an estimated range of restructuring-related costs and charges of $35 million to $45 million, beginning in the third quarter of 2024 through the second quarter of 2025 and are expected to result in an approximate 13% net reduction of the Company’s workforce.”
Earnings Releases

Purple Innovation, Inc. reported the first quarter ended March 31, 2024 results: revenue $120.0 million, net income $(50.2) million.

“first quarter ended March 31, 2024, which were in line with guidance. First Quarter Financial Summary (Comparisons versus First Quarter 2023) 1 ● Net revenue increased 12.5% to $120.0 million compared to $106.7 million. o Wholesale revenue increased 33.1% and Direct-to-Consumer (DTC) revenue was consistent with the year ago period. ● Gross margin was 34.8% compared to”
Earnings Releases

Purple Innovation, Inc. updated its fourth quarter and calendar year ended December 31, 2023 guidance (initiated).

“On March 12, 2024, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the fourth quarter and calendar year ended December 31, 2023, and providing guidance for 2024.”

Casey McGarvey retired as Advisor at Purple Innovation, Inc..

“On February 2, 2024, Casey McGarvey, a named executive officer of Purple Innovation, Inc. (the “Company”), and the Company determined that due to his retirement Mr. McGarvey’s last day of employment with the Company was February 2, 2024.”
Earnings Releases

Purple Innovation, Inc. updated its 2023 guidance (reaffirmed).

“The press release also reaffirmed the Company’s previously provided guidance for net revenue and adjusted EBITDA for 2023.”
Debt Financings

Purple Innovation, Inc. incurred term loan of $61.0 million with Coliseum Capital Partners, L.P., Blackwell Partners LLC – Series A, Harvest Small Cap Partners Master, Ltd., Harvest Small Cap Partners, L.P., and HSCP Strategic IV, L.P. at secured overnight financing rate as administered by the Federal Reserve Bank of maturing December 31, 2026.

“Agreement and, pursuant to the Second Amendment and the Amended and Restated Credit Agreement, have agreed to refinance existing obligations with a term loan in the amount of $61.0 million, to Purple Innovation, LLC, an operating subsidiary of the Company (“Purple LLC”). Immediately preceding the transaction, net liquidity, including cash and cash equivalents as”
Material Agreements

Purple Innovation, Inc. terminated ABL Agreement with Bank of Montreal and the ABL Lenders valued at All obligations under the ABL Agreement have been paid in full and the ABL Agreement has been termin (effective 2024-01-23).

“In connection with the entry into the Second Amendment and the Amended and Restated Credit Agreement, all obligations under the ABL Agreement have been paid in full and the ABL Agreement has been terminated.”
Material Agreements

Purple Innovation, Inc. amended Amended and Restated Credit Agreement with Coliseum Capital Partners, L.P., Blackwell Partners LLC – Series A, Harvest Small Cap Partners Master, Ltd., Harvest Small Cap Partners, L.P., HSCP Strategic IV, L.P. valued at $61.0 million term loan (effective 2024-01-23).

“On January 23, 2024, the Loan Parties entered into a Second Amendment to Term Loan Agreement (the “Second Amendment”) and concurrently therewith an Amended and Restated Credit Agreement (the “Amended and Restated Credit Agreement), which amended and restated the Term Loan Agreement, with Coliseum Capital Partners, L.P. (“CCP”), Blackwell Partners LLC – Series A (“Blackwell”), Harvest Small Cap Partners Master, Ltd. (“Harvest Master”), Harvest Small Cap Partners, L.P. (“Harvest Partners”), and HSCP Strategic IV, L.P. (“HSCP” and together with CCP, Blackwell, Harvest Master, and Harvest Partners, the “Lenders”) and Delaware Trust Company, as administrative agent.”
Earnings Releases

Purple Innovation, Inc. reported the third quarter ended September 30, 2023 results: revenue $140.0 million, net income $(36.0) million. Guidance lowered.

“for the third quarter ended September 30, 2023. Third Quarter Financial Summary (Comparisons versus Third Quarter 2022 and Second Quarter 2023) 1 ● Net revenue decreased 2.0% to $140.0 million compared to 3Q22 and increased 18.8% compared to 2Q23. o Wholesale revenue increased 2.6% compared to 3Q22 and increased 20.0% compared to 2Q23. o Direct-to-Consumer (DTC)”
Material Agreements

Purple Innovation, Inc. amended Term Loan Amendment and Waiver with Callodine Commercial Finance, LLC and group of financial institutions (Term Loan Lenders) valued at Provides waivers of Subject Events of Default and amends provisions including weekly borrowing base (effective 2023-11-06).

“On November 6, 2023, the Loan Parties entered into (i) a First Amendment and Waiver to the ABL Agreement (the “ABL Amendment”) and (ii) a First Amendment and Waiver to the Term Loan Agreement (the “Term Loan Amendment”), with the Term Loan Lenders and ABL Lenders, respectively (collectively, the “Lenders”), including waivers of the Subject Events of Default.”
Material Agreements

Purple Innovation, Inc. amended ABL Amendment and Waiver with Bank of Montreal and group of financial institutions (ABL Lenders) valued at Provides waivers of Subject Events of Default and amends provisions including weekly borrowing base (effective 2023-11-06).

“On November 6, 2023, the Loan Parties entered into (i) a First Amendment and Waiver to the ABL Agreement (the “ABL Amendment”) and (ii) a First Amendment and Waiver to the Term Loan Agreement (the “Term Loan Amendment”), with the Term Loan Lenders and ABL Lenders, respectively (collectively, the “Lenders”), including waivers of the Subject Events of Default.”

Casey McGarvey changed role as Chief Legal Officer and Senior Vice President at Purple Innovation, Inc..

“On September 21, 2023, Purple Innovation, Inc. (the “Company”) and Casey McGarvey, Chief Legal Officer and Senior Vice President (“CLO”), agreed that Mr. McGarvey will no longer serve as CLO and will transition to Advisor to the Senior Leadership Team of the Company, subject to and in anticipation of a new CLO being appointed by the Company.”

Todd Vogensen was appointed as Chief Financial Officer at Purple Innovation, Inc..

“the Company appointed Todd Vogensen to serve as the Chief Financial Officer of the Company, effective October 16, 2023.”
Earnings Releases

Purple Innovation, Inc. reported the second quarter ended June 30, 2023 results: revenue $120.9 million, net income $(37.5) million, EPS $(0.20) per diluted share.

“today announced results for the second quarter ended June 30, 2023. Second Quarter Financial Summary (Comparisons versus Second Quarter 2022) 1 ● Net revenue decreased 16.1% to $120.9 million compared to $144.1 million. o Wholesale revenue decreased 15.5% and Direct-to-Consumer (DTC) revenue decreased 16.6%. ● Gross margin decreased 210 basis points to 31.8% compared”
Shareholder Votes

Purple Innovation, Inc. shareholders approved Ratification of the selection of BDO USA, LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2023 at the 2023-06-16 meeting.

“Ratification of the selection of BDO USA, LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2023”
Shareholder Votes

Purple Innovation, Inc. shareholders approved Approval of the amendment and restatement of the Company's 2017 Equity Incentive Plan at the 2023-06-16 meeting.

“Approval of the amendment and restatement of the Company's 2017 Equity Incentive Plan”
Shareholder Votes

Purple Innovation, Inc. shareholders approved Approval, on an advisory basis, of the compensation of the Company's named executive officers as set forth in the Proxy Statement at the 2023-06-16 meeting.

“Approval, on an advisory basis, of the compensation of the Company's named executive officers as set forth in the Proxy Statement”
Shareholder Votes

Purple Innovation, Inc. shareholders approved Election of eight directors at the 2023-06-16 meeting.

“Election of eight directors to serve until their successors are duly elected and qualified at the next annual meeting of stockholders or until their earlier death, resignation or removal”
Earnings Releases

Purple Innovation, Inc. reported the first quarter ended March 31, 2023 results: revenue $109.4 million, net income $(23.4) million, EPS $(0.12) per diluted share.

“today announced results for the first quarter ended March 31, 2023. First Quarter Financial Summary (Comparisons versus First Quarter 2022) 1 ● Net revenue decreased 23.6% to $109.4 million compared to $143.2 million. ○ Wholesale revenue decreased 25.3% and Direct-to-Consumer (DTC) revenue decreased 22.5%. ● Gross margin increased 340 basis points to 39.5%”
Governance Changes

Purple Innovation, Inc.: Amended and restated bylaws in their entirety, including changes referencing the Lead Independent Director Charter (effective 2023-04-27).

“Pursuant to the Cooperation Agreement, on April 27, 2023, the Company amended and restated its bylaws in their entirety.”
Governance Changes

Purple Innovation, Inc.: Certificate of Elimination filed for Proportional Representation Preferred Linked Stock, eliminating the designation and returning shares to authorized but unissued preferred stock (effective 2023-04-27).

“On the same date, the Company filed with the Secretary of State for the State of Delaware a Certificate of Elimination eliminating from its Second Amended and Restated Certificate of Incorporation, as amended, the designation of certain shares of its preferred stock as PRPLS.”
Governance Changes

Purple Innovation, Inc.: Certificate of Elimination filed for Series A Junior Participating Preferred Stock, eliminating the designation and returning shares to authorized but unissued preferred stock (effective 2023-04-27).

“On the same date, the Company filed with the Secretary of State for the State of Delaware a Certificate of Elimination eliminating from its Second Amended and Restated Certificate of Incorporation, as amended, the designation of certain shares of its preferred stock as Series A Junior Participating Preferred Stock, which had been designated for potential use in connection with the Stockholder Rights Agreement.”

Adam Gray was appointed as Chair of the Board at Purple Innovation, Inc..

“the Board appointed Adam Gray as Chair of the Board”

Erika Serow was appointed as Director at Purple Innovation, Inc..

“the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.”

R. Carter Pate was appointed as Director at Purple Innovation, Inc..

“the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.”

S. Hoby Darling was appointed as Director at Purple Innovation, Inc..

“the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.”

Paul Zepf resigned as Chair of the Board at Purple Innovation, Inc..

“on April 27, 2023, Pano Anthos and Paul Zepf resigned as directors of the Company. At the time of their resignations, Mr. Anthos served on the Audit Committee and the Nomination & Governance Committee of the Board and Mr. Zepf served as Chair of the Board.”

Pano Anthos resigned as Director at Purple Innovation, Inc..

“on April 27, 2023, Pano Anthos and Paul Zepf resigned as directors of the Company.”
Governance Changes

Purple Innovation, Inc.: Amendment and restatement of bylaws to reflect changes related to Cooperation Agreement, including references to Lead Independent Director Charter.

“In connection with the Company’s entry into the Cooperation Agreement, substantially simultaneously with (and in any event, within one (1) business day of) the Effective Time, the Company will amend and restate its bylaws in their entirety to reflect the changes described above.”
Material Agreements

Purple Innovation, Inc. entered into Cooperation Agreement with Coliseum Capital Management, LLC (effective 2023-04-19).

“On April 19, 2023, Purple Innovation, Inc., a Delaware corporation (the “Company”), entered into a Cooperation Agreement (the “Cooperation Agreement”) with Coliseum Capital Management, LLC”

Adam Gray was appointed as Chair of the Board at Purple Innovation, Inc..

“Adam Gray will be appointed as Chair of the Board”

Facts are extracted by an LLM and gated to those whose source quote is present verbatim in the filing text. Coverage is best-effort while backfill and monitoring mature; this is not yet a full-market index. See methodology.