Lulus appoints Heidi Crane as fractional CFO; Crystal Landsem continues as CEO

Lulu's Fashion Lounge Holdings, Inc.

Heidi Crane appointed fractional CFO effective Oct 13, 2025; replaces Crystal Landsem who had been interim CFO.
Crane to be paid $170,000 through BTG for services Oct 13, 2025 to expected Jan 22, 2026 (Milestone 1).
Crystal Landsem remains CEO, principal financial/accounting officer through filing of Q3 2025 10-Q.
Crane has 17+ years CFO experience at consumer brands including FightCamp, BH Cosmetics, Techstyle.

item 5.02item 7.01item 9.01

This headline and bullets were generated automatically by deepseek-v4-flash:cloud@v2 from the public filing. Read the source on SEC.gov before relying on any specific claim. Not investment advice. See methodology for how this pipeline works.