Tiffany R. Smith
On May 30, 2025, Tiffany R. Smith notified the Company of her decision to resign as Chief Financial Officer, effective June 30, 2025
Highest-materiality recent filing
Lulus Q1'26 net loss improves to $4.1M; gross margin up 480 bps, revenue down 10%
Net revenue $57.5M (down 10% YoY); net loss improved to $4.1M from $8.0M YoY.
Lulus Q4 gross profit +11%, net loss narrows to $0.4M; proposes 94% reduction in authorized shares
Q4 net loss $0.4M vs $31.9M loss a year ago; Adjusted EBITDA $2.6M vs $(3.3)M.
Lulu's appoints Heidi Crane as permanent CFO effective Feb 4, 2026
Crane previously served as fractional CFO since Oct 2025; now full-time CFO and principal financial/accounting officer.
Lulu's Fashion Lounge extends fractional CFO Heidi Crane's term through Feb 23, 2026
Amendment extends Heidi Crane's fractional CFO engagement from Jan 23 to Feb 23, 2026.
Lulus Q3 net loss narrows to $2.3M; delivers second consecutive positive Adj EBITDA
Net loss of $2.3M improves $4.6M YoY from $6.9M loss in Q3'24.
Lulus appoints Heidi Crane as fractional CFO; Crystal Landsem continues as CEO
Heidi Crane appointed fractional CFO effective Oct 13, 2025; replaces Crystal Landsem who had been interim CFO.
New $20M revolving credit facility with White Oak Commercial Finance, maturing August 14, 2028.
Lulus Q2 net revenue down 11% to $81.5M; net loss improves, Adj EBITDA turns positive
Q2 net revenue $81.5M, down 11% YoY; net loss narrowed to $3.0M from $10.8M.
Lulu's Fashion Lounge regains Nasdaq minimum bid price compliance
Received Nasdaq notice on July 21, 2025 confirming compliance with Minimum Bid Price Requirement (Rule 5550(a)(2)).
Lulus in default; enters forbearance and 1-for-15 reverse stock split to avoid delisting
Reverse stock split 1-for-15 approved, effective July 3, 2025, to regain Nasdaq compliance; shares reduce from 41.5M to 2.8M.
Nasdaq approved transfer from Global to Capital Market effective June 10, 2025; symbol remains LVLU.
Lulus CFO Tiffany Smith resigns effective June 30; CEO Crystal Landsem named interim CFO
CFO Tiffany Smith steps down June 30, 2025 for personal family reasons; not due to any disagreement.
Lulu's Fashion Lounge Receives Nasdaq Notice for Low Stockholders' Equity
Nasdaq notified Lulu's on May 21, 2025 of non-compliance with $10 million minimum stockholders' equity for Global Market.
On May 30, 2025, Tiffany R. Smith notified the Company of her decision to resign as Chief Financial Officer, effective June 30, 2025
the Board has appointed Crystal Landsem to serve as the Company’s Interim Chief Financial Officer, effective as of the Transition Date
Max materiality 0.90 · Median 0.70 · Most common event earnings