Xcel Brands signs $15M common stock purchase agreement with White Lion Capital

XCel Brands, Inc.

Up to $15M of common stock may be sold to White Lion over 24 months at a discount to market price.
Pricing: 97% of lowest VWAP (VWAP purchases) or avg of 3 lowest closing prices (regular purchases).
Commitment shares of $37,500 to be issued; proceeds used for working capital and general corporate purposes.
Volume limited to 30% of 5-day avg daily trading volume; Exchange Cap at 1,178,173 shares (19.99% of outstanding).
Maxim Group LLC receives 4% cash fee on gross proceeds; investor agrees not to short stock.

Key facts

Extracted from this filing and checked against the source text.

Material Agreements SEC 8-K Item 1.01/1.02 confidence 0.9

XCel Brands, Inc. entered into Purchase Agreement with White Lion Capital, LLC valued at up to $15.0 million (effective 2026-01-21).

Action: entry
Agreement: equity purchase
Counterparty: White Lion Capital, LLC
Value: up to $15.0 million
Effective: 2026-01-21

Exact text from the filing

On January 21, 2026 (the “Execution Date”), Xcel Brands, Inc. (the “Company”) entered into a common stock purchase agreement (the “Purchase Agreement”) and a registration rights agreement (the “Registration Rights Agreement”), with White Lion Capital, LLC (the “Investor”), pursuant to which the Investor has committed to purchase up to $15.0 million of the Company’s common stock

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XCel Brands, Inc. filing history →

Source: SEC EDGAR

accession 0001104659-26-006234

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