PSQ Holdings sells EveryLife for $5.5M cash; sharpens fintech focus

PSQ Holdings, Inc.

Gross proceeds of $5.5M in cash from sale of EveryLife diaper brand to FreeHold Brands.
Transaction expected to close by September 30, 2026, subject to customary conditions.
EveryLife has been reported as discontinued operations since Q3 2025; sale completes exit from DTC commerce.
Non-dilutive cash strengthens balance sheet; company to focus on core payments and financial infrastructure.
FullSend Partners acted as financial advisor to PSQ Holdings.

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