Laird Superfood appoints Jason Vieth as CEO; reports preliminary Q4 sales up 29% to $9.4M

Laird Superfood, Inc.

Jason Vieth named President & CEO effective Jan 31, replacing Paul Hodge (who resigns but stays as consultant through April 30).
Preliminary Q4 2021 net sales ~$9.4M (+29% YoY); gross margin ~24% vs 20% prior year.
Full year 2021 net sales ~$36.8M (+43% YoY); gross margin ~26%, flat with 2020.
Vieth brings CPG experience from Sovos Brands and WhiteWave; receives $400K base salary, signing bonus, and equity grants (125K RSUs + 200K options).
Conference call at 5:00 p.m. ET today.

item 2.02 item 5.02 item 9.01

Executive movements

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Appointed

Jason Vieth

President and Chief Executive Officer

LSF · Laird Superfood, Inc.

Effective: 2022-01-31
Filed: January 31, 2022, 6:59 PM ET

Effective January 31, 2022, the Company’s Board of Directors (the “Board”) appointed Jason Vieth as the Company’s President and Chief Executive Officer and elected Mr. Vieth as a director of the Company.

Departed

Paul Hodge, Jr.

President and Chief Executive Officer

LSF · Laird Superfood, Inc.

Effective: 2022-01-31
Successor: Jason Vieth
Filed: January 31, 2022, 6:59 PM ET

On January 28, 2022, Paul Hodge, Jr. notified the Board of his resignation as President and Chief Executive Officer of the Company and as a member of the Board, effective January 31, 2022.

Key facts

Extracted from this filing and checked against the source text.

Executive change SEC 8-K Item 5.02 confidence 0.95

Jason Vieth was appointed as President and Chief Executive Officer at Laird Superfood, Inc..

Action: appointed
Role: President and Chief Executive Officer

Exact text from the filing

Effective January 31, 2022, the Company’s Board of Directors (the “Board”) appointed Jason Vieth as the Company’s President and Chief Executive Officer and elected Mr. Vieth as a director of the Company.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.95

Paul Hodge, Jr. resigned as President and Chief Executive Officer at Laird Superfood, Inc..

Action: resigned
Role: President and Chief Executive Officer

Exact text from the filing

On January 28, 2022, Paul Hodge, Jr. notified the Board of his resignation as President and Chief Executive Officer of the Company and as a member of the Board, effective January 31, 2022.

View on SEC.gov

Laird Superfood, Inc. filing history →

Source: SEC EDGAR

accession 0001193125-22-023459

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