Celsius leadership realignment: COO departs, new CCO and transformation officer named

Celsius Holdings, Inc.

Eric Hanson, President and COO, departed Aug 10, 2026; eligible for severance under Executive Severance Pay Plan.
Tyler Bohannon (EVP North American Sales) appointed Chief Commercial Officer, effective Aug 10, 2026, leading field sales, key retail accounts, DSD, and revenue growth.
Tony Guilfoyle (ex-Chief Customer Officer) named to new Chief Business Transformation Officer role, effective July 1, 2026, overseeing AI adoption and operational excellence.
Bohannon helped integrate Alani Nu and Rockstar Energy and deepen PepsiCo partnership; Guilfoyle previously scaled commercial org since 2020.

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