Purple Innovation amends CEO DeMartini's contract: base salary to $725k, new bonus up to $5M tied to stock price

Purple Innovation, Inc.

CEO base salary increased to $725,000 effective March 19, 2024.
CEO eligible for $850k special recognition bonus vesting 10% Aug 2024, 20% Feb 2025, 70% Aug 2025, repayable if terminated before June 30, 2026.
CEO eligible for up to $5M cash bonus based on VWAP thresholds $1.50–$7.50+ measured Mar–Jun 2026, paid quarterly after June 30, 2026.
Upon qualifying retirement, RSUs vest as if employed 12 more months; PSUs vest pro-rata based on performance.
Special recognition bonus of 15 months' salary for CFO, CPO, COO with same three-part vesting schedule as CEO's bonus.

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