Highest-materiality recent filing
Purple Innovation shareholders approve reverse stock split; CEO gets $1M retention bonus
Stockholders approved reverse stock split at ratio from 1:10 to 1:30, as determined by Board.
Purple Innovation stockholders elect eight directors, approve say-on-pay and ratify BDO as auditor
Eight directors, including S. Hoby Darling (73.3M for) and Adam Gray (66.8M for), elected at June 9 annual meeting.
Purple Innovation COO Eric Haynor resigns effective June 5, 2026
Eric Haynor, Chief Operating Officer, resigned effective June 5, 2026.
Purple Innovation receives Nasdaq delisting determination; will appeal by May 12
Nasdaq notified Purple on May 5, 2026 that it failed to regain compliance with the $1.00 minimum bid price rule.
Purple Q1 rev $95.7M (-8.1%); cuts FY rev guidance; CFO Vogensen resigns, Lucian named
Q1 net revenue $95.7M, down 8.1% YoY; showroom comps +7.0%, e-commerce improved sequentially.
Q4 net revenue $140.7M (+9.1% YoY); GAAP net loss $3.2M vs. $8.5M loss prior year.
Purple Innovation receives Nasdaq bid price deficiency notice; 180 days to comply
Received Nasdaq notice on Nov 5, 2025 for bid price below $1.00 for 30 consecutive business days.
Purple Q3 net loss narrows to $11.7M; posts positive adjusted EBITDA; reaffirms FY guidance
Q3 revenue $118.8M, flat YoY; gross margin expanded to 42.8% from 29.7%.
Purple Innovation regains Nasdaq bid price compliance after stock closed above $1.00
Received Nasdaq notice on Sep 8, 2025 confirming compliance with Bid Price Rule (5450(a)(1)).
On August 7, 2025, Purple Innovation amended CEO Robert DeMartini's employment agreement to redefine 'change in control', excluding acquisitions by Coliseum Capital.
Purple defers 65% of special bonuses for three NEOs; adds 15% premium, waives CEO repayment clause
DeMartini: 65% ($386,750) of $595K special bonus deferred to Jan 2026/change of control; increased 15% to $444,763.
Purple Innovation Q2 net loss $17.3M; revenue down 12.6% to $105.1M; reaffirms FY2025 guidance
Q2 revenue $105.1M, down 12.6% YoY; gross margin 35.9%, down 480 bps due to tariffs and ramp-up costs.
CEO Robert DeMartini awarded $1.5M long-term incentive cash bonus; CFO Todd Vogensen $450,000; Eric Haynor $393,750.
Purple Innovation stockholders elect nine directors, approve say-on-pay, ratify BDO USA as auditor
Elected nine director nominees; each received over 76M votes for, with ~4-5M against and ~112K-481K abstentions; 14.15M broker non-votes.
Expands Mattress Firm slots from ~5,000 to minimum 12,000; expects ~$70M incremental net revenue starting 2026.
Q1 net revenue $104.2M, down 13.2% YoY. Net loss improved to $(19.1)M from $(50.2)M.
Purple Innovation accelerates termination of NOL poison pill to May 7, 2025
Board accelerated expiration of NOL Rights Plan and NOL Charter Amendment to May 7, 2025 (from June 30, 2025).
Purple Innovation receives Nasdaq deficiency notice for bid price below $1.00
Received Nasdaq notice on April 4, 2025 for non-compliance with minimum bid price rule 5450(a)(1).
Purple returns to positive Q4 Adjusted EBITDA; Board starts strategic alternatives review
Q4 net revenue $129.0M (-11.6% YoY), net loss $8.5M vs $18.3M loss prior year.
Purple Innovation ups term loan by $19M to $80M, grants warrants for 6.2M shares at $1.50
Amended credit agreement increases senior secured term loan facility from up to $61M to up to $80M on March 12, 2025.
Purple Innovation regains Nasdaq minimum bid price compliance
Received notice on Feb 4, 2025 that closing bid price met $1.00 minimum for ten consecutive business days (Jan 21 – Feb 3, 2025).
Purple Innovation revises 2024 guidance: revenue $486-$488M, adjusted EBITDA $(23)-$(21)M
New FY 2024 net revenue range $486M-$488M, down from prior $490M-$510M.
Purple Innovation reports positive YoY Cyber Week sales; reaffirms 2024 guidance
Positive year-over-year sales for period from Wednesday before Black Friday through Cyber Monday (Nov 27 – Dec 2, 2024).
Purple Innovation receives Nasdaq bid-price deficiency notice; 180-day cure period to May 2025
Stock closing bid below $1.00 for 30 consecutive business days as of Nov 11, 2024.
Purple Innovation Q3 revenue down 15.3% to $118.6M; adjusted EBITDA loss narrows to $6.4M
Revenue declined 15.3% YoY to $118.6M; DTC down 11.7%, wholesale down 20.1%.
Purplex stockholders approve NOL charter amendment and rights plan to protect $238M tax assets
Stockholders ratified NOL Rights Plan and approved charter amendment to restrict transfers exceeding 4.9% ownership threshold.
Closing manufacturing facilities in Grantsville and Salt Lake City, UT; consolidating into McDonough, GA facility.
Purple Innovation Q2 net revenue up 2% to $120.3M; net income breakeven vs loss of $40.5M
Gross margin improved to 40.7% from 30.1% on production efficiencies and product mix.
Board declared dividend of one preferred share purchase right per common share, exercisable at $2.75, triggered at 4.9% ownership.
Purple Innovation shareholders elect eight directors, approve say-on-pay, ratify auditor
Eight directors elected with at least 72.4M 'for' votes; no director received less than 79.2% of votes cast.
Purple Q1 revenue up 12.5% to $120M; net loss widens to $(50.2)M on warrant charges
Wholesale revenue surged 33.1% YoY; DTC revenue flat vs Q1 2023.
Purple Innovation grants inducement equity to CFO and CLO
CFO Todd Vogensen received 241,741 PSUs and 129,630 RSUs under NASDAQ inducement exception.
Net revenue $145.9M (+1.1% YoY); DTC +4.3%, wholesale –2.7%.
Purple Innovation issues 1.5M shares to ACTI holders after stock fails to meet $5.00 threshold
Issued 1,500,000 shares of Class A Common Stock to former ACTI securityholders on March 4, 2024.
Purple Innovation announces retirement of former CLO Casey McGarvey effective Feb 2, 2024
Casey McGarvey retired as advisor effective Feb 2, 2024; he resigned as Chief Legal Officer on Oct 23, 2023.
CEO base salary increased to $725,000 effective March 19, 2024.
Purple Innovation closes $61M refinancing; issues 20M warrants at $1.50/share
New $61M term loan from Coliseum Capital, Blackwell, Harvest funds, with net proceeds ~$27M after expenses.
Purple announces positive Black Friday/Cyber Monday sales; reaffirms FY2023 outlook
Showroom channel sales up high teens, eCommerce up high single digits YoY during Nov 24-27.
Purple posts Q3 net revenue $140M (-2% YoY); gets waivers on credit defaults, expects Q4 growth
Net revenue $140.0M, down 2% YoY but up 19% sequentially; net loss $(36.0)M vs. $2.0M income YoY.
Purple appoints Tricia McDermott as Chief Legal Officer; Casey McGarvey transitions to advisor
Tricia McDermott named CLO effective October 23, 2023, succeeding Casey McGarvey.
Purple Innovation appoints Todd Vogensen as CFO effective October 16, 2023
Todd Vogensen appointed CFO, effective Oct 16, 2023; previously EVP/CFO at Party City.
Purple Innovation Q2 revenue down 16.1% to $120.9M; net loss widens to $(37.5)M
Net revenue fell 16.1% YoY to $120.9M; wholesale -15.5%, DTC -16.6%.
Purple Innovation shareholders approve 3.8M share increase in equity plan, re-elect all directors
Stockholders approved amendment to 2017 Equity Incentive Plan, adding 3.8M shares; total authorized now 7.9M.
Purple Innovation Q1 revenue falls 23.6% to $109.4M; net loss widens to $23.4M
Net revenue $109.4M, down 23.6% YoY; wholesale -25.3%, DTC -22.5%.
Purple Innovation appoints three new directors, terminates poison pill and PRPLS after Coliseum pact
Directors Pano Anthos and Paul Zepf resigned April 27, 2023 under Cooperation Agreement with Coliseum Capital.
Purple Innovation settles proxy fight with Coliseum; board changes, rights plan ended
Board expanded to 8; directors Anthos and Zepf resign; Hoby Darling, Carter Pate, Erika Serow appointed.
Purple Innovation adopts 2023 cash incentive plan; revises RSU/PSU vesting on change in control
2023 STIP: cash bonuses tied to adjusted EBITDA and net revenue (50/50); gate: min EBITDA; max bonus 200% post-bonus EBITDA floor.
Board expands to 8; Paul Zepf and Pano Anthos resign; Adam Gray becomes Chair; Gary DiCamillo remains Lead Independent Director.
RSUs and options for 0.2M shares vest earlier: 0.16M vest March 25, 2023, remaining 0.04M vest March 25, 2024.
Purple Innovation Q4 revenue down 22% to $145.1M; net loss widens to $70.2M
Net revenue $145.1M, down 22.2% YoY; DTC revenue fell 34.5% as ad spend was cut 77.7%.
Eric Haynor, who currently serves as the Company’s Chief Operating Officer, provided notice to the Company of his resignation as Chief Operating Officer effective June 5, 2026.
provided notice to the Company of his resignation as Chief Financial Officer effective May 1, 2026
the Board of Directors (the “Board”) of the Company appointed Robert G. Lucian to serve as the Chief Financial Officer of the Company, effective the week of April 27, 2026
On February 2, 2024, Casey McGarvey, a named executive officer of Purple Innovation, Inc. (the “Company”), and the Company determined that due to his retirement Mr. McGarvey’s last day of employment with the Company was February 2, 2024.
On September 21, 2023, Purple Innovation, Inc. (the “Company”) and Casey McGarvey, Chief Legal Officer and Senior Vice President (“CLO”), agreed that Mr. McGarvey will no longer serve as CLO and will transition to Advisor to the Senior Leadership Team of the Company, subject to and in anticipation of a new CLO being appointed by the Company.
the Company appointed Todd Vogensen to serve as the Chief Financial Officer of the Company, effective October 16, 2023.
on April 27, 2023, Pano Anthos and Paul Zepf resigned as directors of the Company.
the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.
the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.
the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.
on April 27, 2023, Pano Anthos and Paul Zepf resigned as directors of the Company. At the time of their resignations, Mr. Anthos served on the Audit Committee and the Nomination & Governance Committee of the Board and Mr. Zepf served as Chair of the Board.
the Board appointed Adam Gray as Chair of the Board
Max materiality 0.90 · Median 0.65 · Most common event other_material