Purple Innovation Q1 revenue $104.2M (-13.2% YoY); expands Mattress Firm partnership; reaffirms FY25 guidance

Purple Innovation, Inc.

2025-Q1 EPS reported $0.18 revenue$104,171,000

Q1 net revenue $104.2M, down 13.2% YoY. Net loss improved to $(19.1)M from $(50.2)M.
GAAP gross margin 39.4% (+460 bps); adjusted gross margin 40.3% (+550 bps).
Adjusted EBITDA $(4.7)M vs $(13.2)M prior year, ahead of guidance.
Reaffirms FY25 outlook: revenue $465-$485M, adjusted EBITDA flat to +$10M.
Expanded Mattress Firm partnership: footprint to min 12,000 slots (from ~5,000); $20M term loan amendment.

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