Purple Innovation grants $2.34M in long-term cash bonuses to CEO, CFO, and Eric Haynor tied to 2025-2027 performance

Purple Innovation, Inc.

CEO Robert DeMartini awarded $1.5M long-term incentive cash bonus; CFO Todd Vogensen $450,000; Eric Haynor $393,750.
Bonuses based on cumulative net revenue, adjusted EBITDA, and EBITDA margin for the period Jan 1, 2025 to Dec 31, 2027.
Threshold payout is 50% of target; maximum is 400% if net revenue reaches $2,657.9M and adjusted EBITDA $192.6M.
No payout unless cumulative adjusted EBITDA exceeds $98.6M and recipient remains employed through payment date.
Change-in-control provisions guarantee minimum 50% payout if threshold metrics are met, prorated for actual performance.

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