Purple Innovation Q2 net loss $17.3M; revenue down 12.6% to $105.1M; reaffirms FY2025 guidance

Purple Innovation, Inc.

2025-Q2 EPS reported $0.34 vs consensus -$0.11 ▲ beat (+414.5%)

Q2 revenue $105.1M, down 12.6% YoY; gross margin 35.9%, down 480 bps due to tariffs and ramp-up costs.
Net loss of $17.3M vs breakeven last year; adjusted EBITDA improved to $(2.4)M from $(4.1)M.
Reaffirmed FY2025 revenue guidance $465-485M and adjusted EBITDA flat to +$10M.
Cash increased to $34.2M at June 30, 2025 from $29.0M at Dec 31, 2024.
CEO cites strong Rejuvenate 2.0 demand and Mattress Firm rollout on track; Q3 revenue-to-date up mid-single digits.

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