Purple Innovation Q2 net loss narrows to $3.2M, adjusted EBITDA turns positive

Purple Innovation, Inc.

Q2 2026 net revenue $98.3M, down 6.5% YoY; wholesale fell 19.1% to $37.4M.
GAAP net loss improved $14.1M to $3.2M; adjusted EBITDA improved $4.4M to $2.1M.
Showroom revenue up 16.6%; DTC revenue up 3.4% while e-commerce down 1.4%.
Gross margin 45.2%, up 470 bps driven by $5.3M tariff refund.
Regained compliance with Nasdaq minimum bid price requirement; revised 2026 revenue guidance.

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