Under Armour names ex-adidas exec Eric Liedtke EVP Brand Strategy; CCO Jim Dausch leaves

Under Armour, Inc.

Chief Consumer Officer Jim Dausch to depart August 30, 2024.
Eric Liedtke (ex-adidas Brand President) appointed EVP Brand Strategy, effective after acquisition of UNLESS COLLECTIVE.
Liedtke will report to CEO Kevin Plank, overseeing brand strategy, marketing, loyalty, and sports marketing.
UNLESS acquisition expected to close H2 FY2025; Liedtke co-founded UNLESS, a zero-plastic regenerative brand.
Liedtke led adidas turnaround adding $8B revenue; launched Boost, Yeezy, Parley.

item 5.02 item 8.01 item 9.01

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Departed

Jim Dausch

Chief Consumer Officer

UAA · Under Armour, Inc.

Effective: 2024-08-30
Filed: August 6, 2024, 7:59 PM ET

On August 6, 2024, Under Armour, Inc. (the “Company”) announced that Jim Dausch, who joined the Company as Chief Consumer Officer in July 2023 and was a named executive officer in the Company’s most recent proxy statement, will be leaving the Company on August 30, 2024 to pursue other opportunities.

Key facts

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Executive change SEC 8-K Item 5.02 confidence 0.95

Jim Dausch departed as Chief Consumer Officer at Under Armour, Inc..

Action: will be leaving
Role: Chief Consumer Officer

Exact text from the filing

On August 6, 2024, Under Armour, Inc. (the “Company”) announced that Jim Dausch, who joined the Company as Chief Consumer Officer in July 2023 and was a named executive officer in the Company’s most recent proxy statement, will be leaving the Company on August 30, 2024 to pursue other opportunities.

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Under Armour, Inc. filing history →

Source: SEC EDGAR

accession 0001336917-24-000110

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