Byrna reports record Q2 revenue $28.5M, Prime Day sales up 28% YoY, retail footprint to exceed 800 by year-end

Byrna Technologies Inc.

Q2 2025 record revenue $28.5M; Amazon Prime Day sales +28% YoY; Byrna.com July 4th sales +18%.
Amazon share of online sales grew to 34% in Q3 2025 to date, from 12% in Q2 2023.
Retail chain locations expected >500 by end Q3 2025, >800 by FY year-end Nov 2025 (177% YoY increase).
CEO: 60% conversion rate at brick-and-mortar test fires vs 1% online; retail expansion drives growth.
Company plans increased TV advertising and celebrity influencer partnerships.

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