ONAR completes Advertise Purple acquisition for up to $27.8M; adds $17.1M revenue, $4.4M net income

Onar Holding Corp

Consideration: $12.825M cash plus $7.0M unsecured Seller Note and up to $8.0M earnout ($2M/$3M/$3M for three annual periods from Oct 1, 2026 to Sep 30, 2029); total up to $27.825M.
Seller Note: 8.0% simple interest, interest payable quarterly from Nov 1, 2026, principal due at 36 months; unsecured and subordinated to senior debt; ONAR guaranteed the obligation.
Advertise Purple posted ~$17.1M FY2025 net revenue, $4.4M net income and ~$6.6M adjusted EBITDA; combined pro forma FY2025 revenue ~$23.5M, about 7x ONAR standalone.
Advertise Purple manages affiliate programs for 400+ brands with no client above ~5% of revenue; its Bloom platform holds 111M+ performance records and joins ONAR Labs with Retina AI and Cortex.
Advertise Purple CEO Jonathan Moisan and CGO Rowland Hazard stay to lead the business; deal funded by the $15M financing announced Sept 29, and ONAR says three of four July priorities are done.

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