other material
confidence high
sentiment positive
materiality 0.60
Digital Brands Group reports 144% order increase for DSTLD after launching new BYOB DTC strategy
Digital Brands Group, Inc.
- DSTLD orders rose 144% since mid-June launch of new 'Build Your Own Bundle' (BYOB) strategy.
- Email campaigns featuring BYOB promotion drove order increases of over 400% for DSTLD.
- CEO Hil Davis says successful BYOB strategy can expand to other portfolio brands and support a new brand launch.