Digital Brands Group launches new DTC brand AVO after successful beta test

Digital Brands Group, Inc.

AVO is a women's apparel brand offering premium handmade-in-LA garments at prices closer to fast fashion.
Company cites beta test sell-through results and retail store sales as evidence of strong product-market fit.
AVO launched with premium fabric t-shirts; plans monthly product drops and expansion into tops and bottoms.
Management sees a significant TAM opportunity similar to other value-driven brands.

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