Lulus FY2024 net loss $55.3M, revenue down 11% to $315.9M; focuses on FY2025 cash flow

Lulu's Fashion Lounge Holdings, Inc.

Net loss $55.3M in FY2024 includes $28.4M non-cash goodwill impairment; vs net loss $19.3M in 2023.
Net revenue $315.9M, down 11% YoY; Total Orders Placed decreased 12%, AOV up 3% to $137.
Adjusted EBITDA ($9.7)M vs $3.2M positive in 2023; net cash from operations $2.6M vs $15.4M.
Cost reductions drove 175bp improvement in total expenses as % of net revenue in Q4.
FY2025 outlook prioritizes operating cash flow growth; consolidated West Coast distribution in Feb 2025.

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