M&A
confidence high
sentiment positive
materiality 0.75
Yext acquires Places Scout for $20.3M cash plus $10M equity; guidance in-line or above
Yext, Inc.
- Acquired all units of Places Scout for $20.3M cash plus ~$10M incentive equity to key employees; strengthens local SEO and location intelligence.
- Places Scout provides real-time location-based insights for performance tracking and competitor analysis across search channels.
- Q4 and FY2025 guidance updated: results expected in-line or above prior ranges despite FX headwinds.
- CEO Mark Kabana joins Yext; acquisition follows recent Hearsay Systems deal to bolster digital presence platform.