Celsius enters incentive pact with PepsiCo: margin boost, expanded non-compete

Celsius Holdings, Inc.

Amendment effective March 23, 2024 modifies 2022 distribution agreement with PepsiCo by introducing an incentive program effective Jan 1, 2024.
Program increases PepsiCo's average targeted margin on Celsius product sales in exchange for continued focus and support.
Non-compete expanded: during program term, PepsiCo will not distribute certain energy drink brands in the territory; non-compete duration extended.
Either party may terminate program after notice if Celsius product loses share of energy drink category for a specified period.
Breach of incentive program does not terminate the underlying distribution agreement; only loss of program benefits for the breaching party.

item 1.01 item 9.01

Key facts

Extracted from this filing and checked against the source text.

Material Agreements SEC 8-K Item 1.01/1.02 confidence 0.9

Celsius Holdings, Inc. amended Amendment No. 1 with PepsiCo, Inc. (effective 2024-03-23).

Action: amendment
Agreement: supply
Counterparty: PepsiCo, Inc.
Effective: 2024-03-23

Exact text from the filing

On March 23, 2024, Celsius Holdings, Inc., a Nevada Corporation (the “Company”) entered into an Amendment No. 1 (the “Amendment”) to its Distribution Agreement (the “Agreement”) dated August 1, 2022 with PepsiCo, Inc. (“Distributor”)

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Source: SEC EDGAR

accession 0001628280-24-013122

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