Vera Bradley appoints Melinda Paraie as Chief Brand Officer effective Nov 1, 2025

Vera Bradley, Inc.

Melinda Paraie named Chief Brand Officer, effective Nov 1, 2025; previously CEO of Cath Kidston and SVP at Tapestry/Coach.
Compensation includes $475k base salary, 65% STI target, LTI grant of $500k for FY2027, plus additional grants.
She also receives additional LTI grant of $525k and a $150k cash payment upon employment.
Paraie had been working as a strategic consultant for Vera Bradley over the past six months.

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