Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

MATTEL INC /DE/

Roberto Stanichi promoted to President, Chief Marketing and Brand Officer effective July 29, 2026.
He previously served as EVP and Chief Global Brand Officer since September 2025.
New compensation: base salary $900,000, MIP target 100% of salary, special stock grants totaling $3.9M.
He oversees Mattel's brand portfolio including Hot Wheels, Barbie, Fisher-Price, and UNO.
He will continue to report to CEO Ynon Kreiz.

item 5.02 item 7.01 item 9.01

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Role change

Roberto Stanichi

President, Chief Marketing and Brand Officer

MAT · MATTEL INC /DE/

Effective: 2026-07-29
Filed: July 31, 2026, 11:46 AM ET

On July 29, 2026, Roberto Stanichi was promoted to the position of President, Chief Marketing and Brand Officer of Mattel, Inc.

Key facts

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Executive change SEC 8-K Item 5.02 confidence 0.95

Roberto Stanichi changed role as President, Chief Marketing and Brand Officer at MATTEL INC /DE/.

Action: promoted
Role: President, Chief Marketing and Brand Officer

Exact text from the filing

On July 29, 2026, Roberto Stanichi was promoted to the position of President, Chief Marketing and Brand Officer of Mattel, Inc.

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Source: SEC EDGAR

accession 0001628280-26-051317

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