MediaAlpha amends asset purchase agreement for Customer Helper Team, delays closing

MediaAlpha, Inc.

First Amendment to Asset Purchase Agreement for Customer Helper Team acquisition, effective March 29, 2022.
Closing now cannot occur before April 1, 2022; outside date extended to April 15, 2022.
Earn-out periods for 2022 and 2023 now begin April 1 instead of earlier dates.
New condition: seller must complete platform transition to Retreaver and achieve >=90% of 88.7% Connected Call Percentage.
Contracts with Ringba, LLC excluded from purchased assets; some third-party consent conditions removed.

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