MediaAlpha receives FTC settlement demand over healthcare marketing and data practices

MediaAlpha, Inc.

FTC staff issued initial settlement demand on Oct 30, 2024, prepared to recommend a complaint for violations of FTC Act, TSR, and Government and Business Impersonation Rule.
FTC seeks injunctive and monetary relief, including civil penalties, related to advertising, consumer data, and telemarketing practices.
Company has cooperated fully since receiving a civil investigative demand on Feb 21, 2023.
Refer to Q3 2024 10-Q for details on commitments, contingencies, and risk factors regarding this matter.

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