MediaAlpha director Lara Sweet departs; exec LTI shifts to 25% PRSUs

MediaAlpha, Inc.

Lara Sweet, Class III director, will not stand for reelection at 2026 annual meeting; term ends May 5, 2026.
Compensation Committee approved 2026 LTI mix: 25% PRSUs tied to Adjusted EBITDA goals and 75% RSUs.
PRSUs measured annually over FY2026-2028; threshold at 85% of target (50% vesting), max at 120% (200%).
Earned PRSUs remain subject to service-based vesting through the three-year performance period.
Board search underway for new director; Kathy Vrabeck expected as interim Audit Committee Chair.

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