Boston Beer CSO Geist to retire in 2024; Crowley named successor; $30M buyback plan

BOSTON BEER CO INC

John C. Geist to retire as CSO; will remain through Dec 31, 2023 then serve as senior adviser until full retirement in 2024.
Michael J. Crowley, currently Atlantic Division Senior Sales Director, appointed CSO effective Jan 1, 2024.
Company entered 10b5-1 plan to repurchase up to $30M of Class A Common Stock from Oct 2 to Dec 29, 2023.
Chief People Officer Carolyn O'Boyle entered 10b5-1 plan to sell up to 611 shares for liquidity and diversification.

item 5.02 item 8.01

Executive movements

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Departed

John C. Geist

Chief Sales Officer

SAM · BOSTON BEER CO INC

Effective: 2023-12-31
Successor: Michael J. Crowley
Filed: August 15, 2023, 7:59 PM ET

On August 10, 2023, John C. Geist informed the Company that he intends to retire from his role as Chief Sales Officer in 2024.

Appointed

Michael J. Crowley

Chief Sales Officer

SAM · BOSTON BEER CO INC

Effective: 2024-01-01
Filed: August 15, 2023, 7:59 PM ET

On August 15, 2023, the Company announced that it intends to appoint Senior Sales Director Michael J. Crowley, 54, as Chief Sales Officer effective January 1, 2024.

Key facts

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Executive change SEC 8-K Item 5.02 confidence 0.95

John C. Geist departed as Chief Sales Officer at BOSTON BEER CO INC.

Action: retire
Role: Chief Sales Officer

Exact text from the filing

On August 10, 2023, John C. Geist informed the Company that he intends to retire from his role as Chief Sales Officer in 2024.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.95

Michael J. Crowley was appointed as Chief Sales Officer at BOSTON BEER CO INC.

Action: appointed
Role: Chief Sales Officer

Exact text from the filing

On August 15, 2023, the Company announced that it intends to appoint Senior Sales Director Michael J. Crowley, 54, as Chief Sales Officer effective January 1, 2024.

View on SEC.gov

BOSTON BEER CO INC filing history →

Source: SEC EDGAR

accession 0000950170-23-042630

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