Zeta Global closes $250M acquisition of LiveIntent, plus $75M earnout

Zeta Global Holdings Corp.

Zeta completed acquisition of LiveIntent on Oct 21, 2024, for aggregate consideration of $250M upfront.
Consideration includes $77.5M in cash and ~$172.5M in stock (~5.9M shares of Zeta Class A common stock).
Potential earnout payments of up to $75M subject to performance targets.
LiveIntent's assets, publisher network, and channels will bolster Zeta's AI-powered marketing platform.
CEO Steinberg says deal is accretive to financial profile and widens competitive moat.

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