Vital Farms expands roles: Pappas to President/Eggs, McKeon to GM/Butter

Vital Farms, Inc.

Pete Pappas named Chief Sales Officer and President, Eggs, effective Jan 1, 2025.
Kathryn McKeon named Chief Marketing Officer and General Manager, Butter, effective Jan 1, 2025.
Both retain current roles; oversight of eggs and butter businesses respectively.
Expansions support Vital Farms' target of $1B annual net revenue by 2027.
No compensation changes; no family relationships or related-party transactions reported.

item 5.02 item 7.01 item 9.01

Executive movements

Machine-extracted from this filing. Every card cites the SEC source. See all recent executive movements.

Role change

Peter Pappas

Chief Sales Officer and President, Eggs

VITL · Vital Farms, Inc.

Effective: 2025-01-01
Filed: January 16, 2025, 6:59 PM ET

On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.

Role change

Kathryn McKeon

Chief Marketing Officer and General Manager, Butter

VITL · Vital Farms, Inc.

Effective: 2025-01-01
Filed: January 16, 2025, 6:59 PM ET

On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.

Key facts

Extracted from this filing and checked against the source text.

Executive change SEC 8-K Item 5.02 confidence 0.95

Peter Pappas was appointed as Chief Sales Officer and President, Eggs at Vital Farms, Inc..

Action: appointed
Role: Chief Sales Officer and President, Eggs

Exact text from the filing

On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.95

Kathryn McKeon was appointed as Chief Marketing Officer and General Manager, Butter at Vital Farms, Inc..

Action: appointed
Role: Chief Marketing Officer and General Manager, Butter

Exact text from the filing

On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.

View on SEC.gov

Vital Farms, Inc. filing history →

Source: SEC EDGAR

accession 0000950170-25-006186

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