secwatch / observer
VITL Vital Farms, Inc.
CIK 0001579733 19 ready 8-Ks latest May 7, 2026, 7:59 PM ET RSS · JSON
Activity: NORMAL 1 filings / 30d vs 1 baseline
Ready 8-Ks 19
Latest filing May 7, 2026, 7:59 PM ET
Top materiality 0.85
Event mix earnings ×10 · leadership ×4 · other_material ×3
Sentiment 8 pos · 1 neg · 10 neu
Latest earnings reported 2026-Q1
Executive change recent →

Recent 8-K filings for VITL

Executive changes

Role change

Peter Pappas

Chief Sales Officer and President, Eggs
VITL · Vital Farms, Inc.
Effective
2025-01-01
Filed
January 16, 2025, 6:59 PM ET
On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.
Role change

Kathryn McKeon

Chief Marketing Officer and General Manager, Butter
VITL · Vital Farms, Inc.
Effective
2025-01-01
Filed
January 16, 2025, 6:59 PM ET
On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.
Appointed

Joe Holland

Chief Supply Chain Officer
VITL · Vital Farms, Inc.
Effective
2024-09-01
Filed
August 20, 2024, 7:59 PM ET
On August 14, 2024, the Board of Directors (the “ Board ”) of Vital Farms, Inc. (the “ Company ”) appointed Joe Holland as Chief Supply Chain Officer and principal operating officer of the Company, effective on or about September 1, 2024 (the “ Start Date ”).
Departed

Jason Dale

Chief Operating Officer
VITL · Vital Farms, Inc.
Effective
2024-08-31
Successor
Joe Holland
Filed
August 20, 2024, 7:59 PM ET
As previously announced, Jason Dale, the Company’s current Chief Operating Officer and principal operating officer, will step down on August 31, 2024.
Departed

Jeffery Dawson

Chief Accounting Officer
VITL · Vital Farms, Inc.
Effective
2024-04-19
Filed
April 5, 2024, 7:59 PM ET
On April 4, 2024, the Company accepted the resignation of Jeffery Dawson, the Company’s Chief Accounting Officer and principal accounting officer, and entered into a transition agreement, pursuant to which Mr. Dawson will transition his responsibilities and cease serving as the Company’s Chief Accounting Officer and principal accounting officer effective April 19, 2024.
Departed

Jason Dale

Chief Operating Officer
VITL · Vital Farms, Inc.
Effective
2024-08-31
Filed
April 5, 2024, 7:59 PM ET
On April 3, 2024, Vital Farms, Inc. (the “ Company ”) entered into a transition agreement (the “ COO Transition Agreement ”) with Jason Dale, the Company’s Chief Operating Officer and principal operating officer, pursuant to which Mr. Dale will transition into a non-employee advisory role with the Company.

Earnings & guidance

2026-Q1 EPS reported -$0.03 filing →

Materiality & sentiment trend

Max materiality 0.85 · Median 0.65 · Most common event earnings

8 positive 1 negative 10 neutral

source · VITL on sec.gov