Zeta Global to acquire Marigold's enterprise business for up to $325M; reaffirms guidance

Zeta Global Holdings Corp.

Total consideration up to $325M: $100M cash + $100M stock at close, plus up to $125M seller note payable within 3 months.
Acquires Marigold's enterprise software (Loyalty, Cheetah Digital, Selligent, Sailthru, etc.) adding 100+ global enterprise brands.
Transaction accretive to adjusted EBITDA and FCF in year one; Zeta reaffirms Q3 and FY2025 guidance.
Expected close by end of 2025; Marigold's SMB businesses (Campaign Monitor, Emma) not included.
Deal expands Zeta's EMEA and APAC footprint, creates cross-sell opportunities with One Zeta model.

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