Reed's appoints Neal Cohane as COO effective January 5, 2026

REED'S, INC.

Neal Cohane, formerly Reed's Chief Sales Officer for 15+ years, returns as COO; most recently CSO at Eastroc Beverages.
Compensation includes $320K base salary, up to 80% bonus, $1K/month car stipend, and $500K equity target.
CEO Cyril Wallace said Cohane's leadership will drive operational excellence and long-term shareholder value.
Cohane's initial priorities include expanding distribution, securing new channels, and strengthening retailer partnerships.

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