Cyril Wallace
On May 16, 2025, the Company appointed Cyril Wallace, the Company’s Chief Executive Officer, to the Company’s board of directors.
Highest-materiality recent filing
Reed's stockholders approve 2026 Equity Incentive Plan with 1.3M share reserve; directors elected
2026 Equity Incentive Plan approved effective June 10, 2026; initial reserve 1,300,000 shares plus annual 5% evergreen increase.
Reed's receives NYSE American deficiency notice; must submit compliance plan by June 28
NYSE American notified Reed's on May 29, 2026 that it is below compliance with equity listing standards.
Reed's Q1 net sales fall to $7.1M; net loss widens to $6.5M
Net sales $7.1M, down 29% from $10.0M in Q1 2025.
Reed's appoints Damian Warshall as COO effective April 27, 2026
Warshall receives $300k base salary, eligible for bonus up to 80% of base.
Former CEO Cyril Wallace separation finalized; Neal Cohane named Interim CEO
Cyril A. Wallace Jr. resigned as CEO and board member effective March 24, 2026; remains consultant through April 30, 2026.
Reed's sets 2026 annual meeting for June 10; stockholder proposals due April 18
Annual meeting scheduled for June 10, 2026; location and details in later proxy statement.
Reed's CEO Cyril A. Wallace Jr. resigns; COO Neal M. Cohane named interim CEO
Wallace resigned as CEO and director effective March 24, 2026; remains employee through March 31.
Reed's reports Q4 net sales down 23% YoY, net loss improves; interim CEO appointed
Q4 net sales $7.5M vs $9.7M YoY; gross margin fell to 20% from 30%.
Reed's appoints Neal Cohane as COO effective January 5, 2026
Neal Cohane, formerly Reed's Chief Sales Officer for 15+ years, returns as COO; most recently CSO at Eastroc Beverages.
Reed's raises ~$9.0M in underwritten public offering; begins trading on NYSE American
Offered 2.5M shares and warrants at $4.00 per unit; net proceeds ~$9.0M after costs.
Reed's Q3 net sales +4% to $7.0M; net loss improves to $4.0M; 1-for-6 reverse split
Net sales $7.0M (+4% YoY); gross profit flat at $1.2M (17% margin vs 18%).
Reed's Inc. effects 1-for-6 reverse stock split effective Oct 31, 2025
Reverse split ratio 1-for-6; effective 5:00 p.m. ET on October 31, 2025.
Reed's majority stockholder approves reverse stock split (1:3 to 1:9)
Stockholder owning ~52.8% of shares approved reverse split via written consent on Sept 29, 2025.
Reed's amends credit agreement; reduces revolver to $9.25M, repays $650K
Revolving credit facility reduced from $10M to $9.25M; interest payments now monthly.
Reed's adopts exclusive forum bylaw for derivative and Securities Act claims
Board approved amendment designating Delaware Court of Chancery as exclusive forum for derivative actions, fiduciary duty, and other internal corporate claims.
Reed's closes $5M PIPE of 5M shares at $1; director Edwards resigns, Tu appointed
Raised $5.0M gross via private placement of 5M shares at $1.00/share to six accredited investors; closed Sept 15, 2025.
Reed's CCO resigns, appoints Tina Reejsinghani as CMO effective Sept 15
Chief Commercial Officer Christopher Burleson resigned Sept 12, 2025; resignation not due to any disagreement.
Reed's Q2 sales fall 20% YoY to $9.5M; net loss widens to $6.0M
Net sales $9.5M, down 20% YoY from $11.9M; net loss $6.0M ($0.13/share) vs $3.2M loss.
Reed's Inc. settles investment bank dispute for $1.6M; CFO named principal accounting officer
Settled investment bank engagement: paid $800,000 cash on July 1, 2025, and owes additional $800,000 by August 29, 2025.
Reed's raises ~$3M in private placement at $0.93/share; majority stockholder invests $1M
Issued 3,225,806 shares at $0.93/share to D&D Source of Life Holding (majority stockholder) and four other accredited investors.
Reed's Q1 net sales up 4.5% to $10M; operating loss widens to $1.7M
Net sales $10.0M (+4.5% YoY); gross margin 33.9% vs 35.6%.
Reed's names Cyril Wallace CEO; Norman Snyder retires effective April 16
Norman Snyder retires as CEO and director; will receive 12 months' severance at current salary plus COBRA reimbursement and 2-year option extension.
Reed's Q4 revenue falls 17% YoY; gross margin jumps to 30% from 4%
Q4 net sales $9.7M vs $11.7M; full-year $38.0M vs $44.7M.
Board member Lewis Jaffe resigns citing governance disagreements with majority investor
Lewis Jaffe resigned from Board effective March 31, 2025; cited 'fundamental difference in views regarding corporate governance'.
Reed's appoints Douglas McCurdy as CFO, Tinnelly transitions to CAO
Douglas W. McCurdy to become CFO effective Feb 10, 2025, with a base salary of $323,000 and target bonus of 30%.
Reed's amends shareholders agreement, granting majority stockholder D&D board designation rights
D&D Source of Life, holding ≥25% of Reed's stock, gets right to designate three board members, two must be independent.
Reed's closes $10M private placement of 14.7M shares at $0.68/share
Closed $10M PIPE financing on Dec 30, 2024; sold 14,705,882 shares at $0.68/share (premium to closing price).
Reed's enters $10M revolver at 8%; majority holder exchanges notes for 22.5M shares, 87.8% ownership
New $10M revolving credit facility from Whitebox affiliates at 8% interest; $6.57M used to repay existing ABL with Alterna Capital.
Reed's Q3 net sales $6.8M, down 43% YoY; operating loss $3.1M; secures $10M credit facility
Net sales $6.8M vs $11.9M Q3 2023; gross margin dropped to 18.0% from 34.0%.
Three directors resign from Reed's board; Whitebox transfers secured notes to majority stockholder
John J. Bello (Chairman), Louis Imbrogno, Jr., and Thomas W. Kosler resigned from board on Oct 28-29, 2024.
Reed's appoints Sam Van as independent director designee of largest stockholder D&D
Sam Van appointed to Reed's board as independent director designee of D&D Source of Life Holding LTD, Reed's largest stockholder.
Reed's closes $6M PIPE; D&D becomes 55.4% owner, change in control triggered
PIPE of 4 million shares at $1.50 per share raises $6M; led by D&D Source of Life Holding.
Reed's Q2 net sales up 19% to $11.9M; gross margin expands 720 bps; modified EBITDA turns positive
Net sales increased 19% YoY to $11.9M; gross profit up 53% to $3.8M; gross margin 32.3% vs 25.1%.
Reed's issues $6.5M of secured convertible notes at 11.13%; director Jerry Lewin resigns
Holders exercised option to purchase ~$6.5M Fourth Option Notes under amended 10% Secured Convertible Notes.
Reed's appoints Jerry Lewin as independent director; board expands to 8 seats
Board increased from 7 to 8 seats; Jerry Lewin appointed to fill the new vacancy effective July 12, 2024.
Reed's Q1 net sales down 14% to $9.6M but gross margin expands to 35.6%; reiterates FY outlook
Net sales $9.6M vs $11.2M YoY; operating loss improved to $0.6M from $2.6M.
Reed's extends noteholder waivers to Apr 30, 2024; converts ~$4.1M SAFEs to equity
Amended waiver extends default and amortization-payment waivers from Mar 31 to Apr 30, 2024.
Reed's extends note default waivers to April 30, pays $100K interest, amends terms
Waiver of existing defaults and monthly amortization payments extended to April 30, 2024 under 10% Secured Convertible Notes.
Q4 net sales $11.7M (down 22% YoY from $15.0M); adjusted gross profit up 26% to $4.3M.
Reed's CFO Joann Tinnelly gets $300K salary, $52.5K bonus; target bonus 35% of salary
Salary retroactive to Jan 1, 2024 set at $300,000; immediate bonus of $52,500.
Reed's closes $3.8M SAFE, amends convertible notes, plans up to $6M rights offering
Closed $3.8M in SAFE investments from D&D and Union Square Park to backstop planned rights offering.
Reed's Inc. announces 2023 annual meeting voting results; all directors elected, auditor ratified
All seven director nominees elected: John J. Bello, Norman E. Snyder Jr., Lewis Jaffe, Randle Lee Edwards, Louis Imbrogno Jr., Shufen Deng, Thomas W. Kosler.
Reed's Q3 gross margin surges to 34%; first modified EBITDA profit since 2016
Q3 net sales $11.9M (-2% YoY); gross profit $4.0M (+66% YoY); gross margin 34.0% vs 20.1%.
Reed's Inc. names interim CFO Joann Tinnelly as permanent CFO
Joann Tinnelly appointed permanent CFO effective Oct. 26, 2023; served as interim since March 31, 2023.
Reed's Inc. sets 2023 annual meeting for Dec. 12; shareholder deadlines Oct. 23 and Nov. 3
Annual meeting date changed to Tuesday, December 12, 2023.
Reed's extends note maturity to Nov 28, pays $212k in interest; gets waiver of defaults
Maturity date of 10% Convertible Notes extended from Sep 29, 2023 to Nov 28, 2023.
Reed's sets Nov 30, 2023 annual meeting; proposal deadline Oct 2, 2023
Annual meeting set for November 30, 2023; record date for voting is October 13, 2023.
Net sales $10.0M vs $13.7M YoY; shortfall of ~$1.6M due to supplier credit terms constraining inventory.
Reed's director Leon Zaltzman resigns; largest shareholder's owner Shufen Deng elected to board
Leon M. Zaltzman resigned from the board on July 7, 2023; will remain as a board observer.
Reed's Q1 net sales down to $11.2M; secures $5.6M financing; reiterates FY profitability targets
Net sales $11.2M vs $12.2M YoY; operating loss improved to $(2.6)M from $(4.2)M.
On May 16, 2025, the Company appointed Cyril Wallace, the Company’s Chief Executive Officer, to the Company’s board of directors.
The disclosures set forth in Item 1.01 regarding Norman E. Snyder’s retirement and resignation from the positions of Chief Executive Officer and director and the terms of the Transition Agreement are incorporated into this section (b) by this reference.
The disclosures set forth in Item 1.01 regarding Cyril Wallace’s appointment as Chief Executive Officer and the terms of the Employment Agreement are incorporated into this section (c) by this reference.
On May 14, 2025, the Company appointed Rudolph “Rudd” Bakker, age 59, to the Company’s board of directors.
On March 17, 2025, Lewis Jaffe submitted his resignation from the Board of Directors (“Board”) of Reed’s, Inc., a Delaware corporation (“Reed’s” or the “company”), to be effective March 31, 2025.
Joann Tinnelly, Reed’s Chief Financial Officer, has agreed to transition to the position of Chief Accounting Officer effective February 10, 2025.
Effective February 10, 2025, Douglas W. McCurdy, age 59, will assume the role of Chief Financial Officer.
On October 28, John J. Bello and Louis Imbrogno, Jr. resigned from the board of directors (“board”) of Reed’s, Inc., a Delaware corporation (“Reed’s”).
On October 29, Thomas W. Kosler also resigned from the board.
On October 28, John J. Bello and Louis Imbrogno, Jr. resigned from the board of directors (“board”) of Reed’s, Inc., a Delaware corporation (“Reed’s”).
On October 21, 2024, the board of directors of Reed’s, Inc., a Delaware corporation (“Reed’s”), upon recommendation from its governance committee, appointed Sam Van to serve as a member of its board of directors, to fill an existing vacancy, until his successor is elected and qualified, or until he resigns or is removed.
Jerry Lewin resigned from his position as a member of the board of directors of the company on August 2, 2024, effective immediately.
Max materiality 0.90 · Median 0.65 · Most common event other_material