LifeMD appoints new CFO, promotes CBO and CMO; outgoing CFO to advise

LifeMD, Inc.

CFO Marc Benathen resigns effective March 31, 2026; will provide advisory services for 6–12 months at $38,117/month.
Atul Kavthekar appointed CFO effective March 16, 2026; base salary $500,000, target bonus 50%, 675,000 RSU grant.
Jessica Friedeman promoted to Chief Business Officer to lead enterprise and employer health offerings.
Chris Pisano appointed Chief Marketing Officer; 25+ years marketing experience, oversees brand and digital strategy.

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