e.l.f. Beauty appoints Jennie Laar as CCO; Rich Baruch departs June 2

e.l.f. Beauty, Inc.

Jennie Laar named SVP, Chief Commercial Officer effective May 16, 2022, reporting to CEO.
Rich Baruch leaves June 2, 2022 to become CEO of a nutritional supplements company.
Laar previously SVP Global Wholesale at Forma Brands; grew Morphe wholesale business.
Baruch expanded e.l.f.'s retail footprint from ~10K to 120K linear feet over 8 years.

item 5.02 item 7.01 item 9.01

Executive movements

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Appointed

Jennie Laar

Senior Vice President, Chief Commercial Officer

ELF · e.l.f. Beauty, Inc.

Effective: 2022-05-16
Filed: April 20, 2022, 7:59 PM ET

Jennie Laar will join the Company and begin serving as Senior Vice President, Chief Commercial Officer on May 16, 2022.

Departed

Rich Baruch

Senior Vice President, Chief Commercial Officer

ELF · e.l.f. Beauty, Inc.

Effective: 2022-06-02
Successor: Jennie Laar
Filed: April 20, 2022, 7:59 PM ET

Rich Baruch, Senior Vice President, Chief Commercial Officer, will be leaving the Company, effective June 2, 2022.

Key facts

Extracted from this filing and checked against the source text.

Executive change SEC 8-K Item 5.02 confidence 0.95

Jennie Laar was appointed as Senior Vice President, Chief Commercial Officer at e.l.f. Beauty, Inc..

Action: appointed
Role: Senior Vice President, Chief Commercial Officer

Exact text from the filing

Jennie Laar will join the Company and begin serving as Senior Vice President, Chief Commercial Officer on May 16, 2022.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.95

Rich Baruch departed as Senior Vice President, Chief Commercial Officer at e.l.f. Beauty, Inc..

Action: leaving
Role: Senior Vice President, Chief Commercial Officer

Exact text from the filing

Rich Baruch, Senior Vice President, Chief Commercial Officer, will be leaving the Company, effective June 2, 2022.

View on SEC.gov

e.l.f. Beauty, Inc. filing history →

Source: SEC EDGAR

accession 0001600033-22-000018

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