CEO shifts; Doug Grau steps down as President to lead new content subsidiary; beer enters Mississippi

AMERICAN REBEL HOLDINGS INC

Doug Grau stepped down as President and Interim PAO July 1; Corey Lambrecht becomes President; Darin Fielding appointed Interim PAO.
Grau to lead new wholly-owned American Rebel Productions, a content arm of the company.
Issued $296.7k note to 1800 Diagonal ($250k net) and $57.5k note to Boot ($50k net); payments start Jan 2026.
Rebel Light beer launches in Mississippi with Clark Beverage Group; now in 12 states since Sept 2024.

item 1.01item 2.03item 3.02item 5.02item 7.01item 9.01

This headline and bullets were generated automatically by deepseek-v4-flash:cloud@v2 from the public filing. Read the source on SEC.gov before relying on any specific claim. Not investment advice. See methodology for how this pipeline works.