AMERICAN REBEL HOLDINGS INC (AREB): debt financing — CEO shifts; Doug Grau steps down as President to lead new content subsidiary; beer enters Mississippi

AMERICAN REBEL HOLDINGS INC

Doug Grau stepped down as President and Interim PAO July 1; Corey Lambrecht becomes President; Darin Fielding appointed Interim PAO.
Grau to lead new wholly-owned American Rebel Productions, a content arm of the company.
Issued $296.7k note to 1800 Diagonal ($250k net) and $57.5k note to Boot ($50k net); payments start Jan 2026.
Rebel Light beer launches in Mississippi with Clark Beverage Group; now in 12 states since Sept 2024.

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Key facts

Extracted from this filing and checked against the source text.

Debt Financings SEC 8-K Item 2.03/2.04 confidence 0.9

AMERICAN REBEL HOLDINGS INC incurred loan of $57,500 with Boot Capital LLC at 22% per annum maturing ten payments, with the first payment of $44,382.65 due on January 15, 2026, and remaining nine payments of $2,655.38 on the fifteenth day of each month thereaft.

Instrument: loan
Principal: $57,500
Counterparty: Boot Capital LLC
Rate: 22% per annum
Maturity: ten payments, with the first payment of $44,382.65 due on January 15, 2026, and remaining nine payments of $2,655.38 on the fifteenth day of each month thereaft
Event: incurrence

Exact text from the filing

Boot made a loan to the Company, evidenced by a promissory note in the principal amount of $57,500 (the "Boot Note").

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Debt Financings SEC 8-K Item 2.03/2.04 confidence 0.9

AMERICAN REBEL HOLDINGS INC incurred loan of $296,700 with 1800 Diagonal Lending, LLC at 22% per annum maturing ten payments, with the first payment of $229,015.15 due on January 15, 2026, and remaining nine payments of $13,701.76 on the fifteenth day of each month therea.

Instrument: loan
Principal: $296,700
Counterparty: 1800 Diagonal Lending, LLC
Rate: 22% per annum
Maturity: ten payments, with the first payment of $229,015.15 due on January 15, 2026, and remaining nine payments of $13,701.76 on the fifteenth day of each month therea
Event: incurrence

Exact text from the filing

1800 made a loan to the Company, evidenced by a promissory note in the principal amount of $296,700 (the "1800 Note").

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26 debt financings filed in the last 30 days. Browse all debt financings →

AMERICAN REBEL HOLDINGS INC filing history →

Source: SEC EDGAR

accession 0001641172-25-018826

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