MediaAlpha subsidiary to acquire Customer Helper Team for $50M initial consideration plus $20M earn-out

MediaAlpha, Inc.

Initial purchase price $50M, subject to working capital adjustments; up to $20M earn-out tied to revenue/profitability targets over two years.
Acquires customer generation and acquisition services for Medicare, auto, health, life, debt, and credit repair companies.
Expected to close within two weeks after Feb 24, 2022; subject to no material adverse effect, third-party consents, customary conditions.

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