MediaAlpha agrees to $45M FTC settlement over health plan lead generation practices

MediaAlpha, Inc.

FTC settlement approved Aug 6, 2025; $45M monetary relief, $33.5M due in 7 days, $11.5M in 90 days.
No admission of wrongdoing; consent order includes process changes, disclosures, and partner monitoring.
Agreed to implement compliance systems for advertising and marketing of under-65 health plans.
Also required to comply with Telemarketing Sales Rule and obtain express informed consent for data collection.

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