MediaAlpha names Tigran Sinanyan CFO; raises Q3 2026 guidance

MediaAlpha, Inc.

Pat Thompson steps down as CFO effective Oct 1, 2026; last day Oct 30, then consultant through Feb 2027.
Tigran Sinanyan, SVP Finance, appointed CFO/Treasurer effective Oct 1, 2026; previously CFO 2015-2021.
Sinanyan receives $475k base salary, $293,200 2026 target bonus, and $252,100 RSU grant; 2027 target 70% of base.
Q3 2026 revenue, contribution, and Adjusted EBITDA expected at or above top end of prior guidance (from July 29, 2026 release).
Transition unrelated to disagreements; Thompson confirmed.

item 5.02 item 7.01 item 9.01

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Appointed

Tigran Sinanyan

Chief Financial Officer and Treasurer

MAX · MediaAlpha, Inc.

Effective: 2026-10-01
Filed: September 3, 2026, 9:03 AM ET

approved the appointment of Tigran Sinanyan as Chief Financial Officer and Treasurer, principal financial officer and principal accounting officer effective October 1, 2026.

Key facts

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Executive change SEC 8-K Item 5.02 confidence 0.95

Tigran Sinanyan was appointed as Chief Financial Officer and Treasurer at MediaAlpha, Inc..

Action: appointed
Role: Chief Financial Officer and Treasurer

Exact text from the filing

approved the appointment of Tigran Sinanyan as Chief Financial Officer and Treasurer, principal financial officer and principal accounting officer effective October 1, 2026.

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MediaAlpha, Inc. filing history →

Source: SEC EDGAR

accession 0001818383-26-000229

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