Vital Farms appoints Joe Holland as Chief Supply Chain Officer effective Sept 1, 2024

Vital Farms, Inc.

Joe Holland appointed Chief Supply Chain Officer, effective Sept 1, 2024, succeeding Jason Dale as principal operating officer.
Compensation includes $400,000 base salary, 60% target bonus, $50,000 sign-on bonus, and $237,500 equity award of RSUs/PSUs.
Mr. Holland previously served as EVP of Operations and Supply Chain at Curaleaf Holdings since Feb 2022.
Severance benefits: 12 months salary continuation under Change in Control Severance Plan.

item 5.02

Executive movements

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Appointed

Joe Holland

Chief Supply Chain Officer

VITL · Vital Farms, Inc.

Effective: 2024-09-01
Filed: August 20, 2024, 7:59 PM ET

On August 14, 2024, the Board of Directors (the “ Board ”) of Vital Farms, Inc. (the “ Company ”) appointed Joe Holland as Chief Supply Chain Officer and principal operating officer of the Company, effective on or about September 1, 2024 (the “ Start Date ”).

Departed

Jason Dale

Chief Operating Officer

VITL · Vital Farms, Inc.

Effective: 2024-08-31
Successor: Joe Holland
Filed: August 20, 2024, 7:59 PM ET

As previously announced, Jason Dale, the Company’s current Chief Operating Officer and principal operating officer, will step down on August 31, 2024.

Key facts

Extracted from this filing and checked against the source text.

Executive change SEC 8-K Item 5.02 confidence 0.95

Joe Holland was appointed as Chief Supply Chain Officer at Vital Farms, Inc..

Action: appointed
Role: Chief Supply Chain Officer

Exact text from the filing

On August 14, 2024, the Board of Directors (the “ Board ”) of Vital Farms, Inc. (the “ Company ”) appointed Joe Holland as Chief Supply Chain Officer and principal operating officer of the Company, effective on or about September 1, 2024 (the “ Start Date ”).

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.95

Jason Dale departed as Chief Operating Officer at Vital Farms, Inc..

Action: stepped down
Role: Chief Operating Officer

Exact text from the filing

As previously announced, Jason Dale, the Company’s current Chief Operating Officer and principal operating officer, will step down on August 31, 2024.

View on SEC.gov

Vital Farms, Inc. filing history →

Source: SEC EDGAR

accession 0001193125-24-203232

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