Reed's appoints Douglas McCurdy as CFO, Tinnelly transitions to CAO

REED'S, INC.

Douglas W. McCurdy to become CFO effective Feb 10, 2025, with a base salary of $323,000 and target bonus of 30%.
Joann Tinnelly transitions from CFO to Chief Accounting Officer effective same date.
Salvatore Vassallo appointed Vice President of Operations, bringing CPG supply chain experience.
McCurdy previously served at Roberts & Ryan, REZI, and Torrential; holds MBA from University of Chicago.
CEO Norman Snyder stated leadership changes and strengthened balance sheet position Reed's for 2025 growth.

item 1.01 item 5.02 item 8.01 item 9.01

Executive movements

Machine-extracted from this filing. Every card cites the SEC source. See all recent executive movements.

Role change

Joann Tinnelly

Chief Accounting Officer

REED · REED'S, INC.

Effective: 2025-02-10
Successor: Douglas W. McCurdy
Filed: February 6, 2025, 6:59 PM ET

Joann Tinnelly, Reed’s Chief Financial Officer, has agreed to transition to the position of Chief Accounting Officer effective February 10, 2025.

Appointed

Douglas W. McCurdy

Chief Financial Officer

REED · REED'S, INC.

Effective: 2025-02-10
Filed: February 6, 2025, 6:59 PM ET

Effective February 10, 2025, Douglas W. McCurdy, age 59, will assume the role of Chief Financial Officer.

Key facts

Extracted from this filing and checked against the source text.

Executive change SEC 8-K Item 5.02 confidence 0.95

Joann Tinnelly changed role as Chief Accounting Officer at REED'S, INC..

Action: transition
Role: Chief Accounting Officer

Exact text from the filing

Joann Tinnelly, Reed’s Chief Financial Officer, has agreed to transition to the position of Chief Accounting Officer effective February 10, 2025.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.95

Douglas W. McCurdy was appointed as Chief Financial Officer at REED'S, INC..

Action: assume
Role: Chief Financial Officer

Exact text from the filing

Effective February 10, 2025, Douglas W. McCurdy, age 59, will assume the role of Chief Financial Officer.

View on SEC.gov

REED'S, INC. filing history →

Source: SEC EDGAR

accession 0001493152-25-005245

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