8-K filed April 17, 2025, 7:59 PM ET ticker REED CIK 0001140215

leadership confidence high sentiment positive materiality 0.75

Reed's names Cyril Wallace CEO; Norman Snyder retires effective April 16

REED'S, INC.

Norman Snyder retires as CEO and director; will receive 12 months' severance at current salary plus COBRA reimbursement and 2-year option extension.
Cyril Wallace appointed CEO and director; base salary $700k, signing bonus $35k, up to $50k relocation, 280k RSUs, and performance options up to 1,388,166 shares.
Wallace brings 21 years at PepsiCo, most recently VPGM leading a $3.2B territory.
Rudolph 'Ruud' Bakker appointed to board; over 25 years at Red Bull, Diageo, Heineken; standard board compensation $50k/year.
CEO transition and board additions announced via press release on April 17, 2025.

item 1.01 item 5.02 item 8.01 item 9.01

Executive movements

Machine-extracted from this filing. Every card cites the SEC source. See all recent executive movements.

Appointed

Cyril Wallace

Director

REED · REED'S, INC.

Effective: 2025-05-16
Filed: April 17, 2025, 7:59 PM ET

On May 16, 2025, the Company appointed Cyril Wallace, the Company’s Chief Executive Officer, to the Company’s board of directors.

Departed

Norman E. Snyder

Chief Executive Officer and Director

REED · REED'S, INC.

Successor: Cyril Wallace
Filed: April 17, 2025, 7:59 PM ET

The disclosures set forth in Item 1.01 regarding Norman E. Snyder’s retirement and resignation from the positions of Chief Executive Officer and director and the terms of the Transition Agreement are incorporated into this section (b) by this reference.

Appointed

Cyril Wallace

Chief Executive Officer

REED · REED'S, INC.

Filed: April 17, 2025, 7:59 PM ET

The disclosures set forth in Item 1.01 regarding Cyril Wallace’s appointment as Chief Executive Officer and the terms of the Employment Agreement are incorporated into this section (c) by this reference.

Appointed

Rudolph "Rudd" Bakker

Director

REED · REED'S, INC.

Effective: 2025-05-14
Filed: April 17, 2025, 7:59 PM ET

On May 14, 2025, the Company appointed Rudolph “Rudd” Bakker, age 59, to the Company’s board of directors.

Key facts

Extracted from this filing and checked against the source text.

Executive change SEC 8-K Item 5.02 confidence 1.0

Cyril Wallace was appointed as Director at REED'S, INC..

Action: appointed
Role: Director

Exact text from the filing

On May 16, 2025, the Company appointed Cyril Wallace, the Company’s Chief Executive Officer, to the Company’s board of directors.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.9

Norman E. Snyder departed as Chief Executive Officer and Director at REED'S, INC..

Action: retired and resigned
Role: Chief Executive Officer and Director

Exact text from the filing

The disclosures set forth in Item 1.01 regarding Norman E. Snyder’s retirement and resignation from the positions of Chief Executive Officer and director and the terms of the Transition Agreement are incorporated into this section (b) by this reference.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 0.9

Cyril Wallace was appointed as Chief Executive Officer at REED'S, INC..

Action: appointed
Role: Chief Executive Officer

Exact text from the filing

The disclosures set forth in Item 1.01 regarding Cyril Wallace’s appointment as Chief Executive Officer and the terms of the Employment Agreement are incorporated into this section (c) by this reference.

View on SEC.gov

Executive change SEC 8-K Item 5.02 confidence 1.0

Rudolph "Rudd" Bakker was appointed as Director at REED'S, INC..

Action: appointed
Role: Director

Exact text from the filing

On May 14, 2025, the Company appointed Rudolph “Rudd” Bakker, age 59, to the Company’s board of directors.

View on SEC.gov

REED'S, INC. filing history →

Source: SEC EDGAR

accession 0001641172-25-005164

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