Celsius secures $550M PepsiCo investment, distribution deal, and board seat

Celsius Holdings, Inc.

PepsiCo purchased 1,466,666 shares of Series A Convertible Preferred Stock for $550M ($75 per share conversion).
Series A Preferred pays 5% cumulative quarterly dividends; ranks senior to common stock.
PepsiCo gets exclusive US distribution rights (excl. Puerto Rico, US Virgin Islands) via Distribution Agreement.
James Lee (PepsiCo SVP) appointed to Celsius board, increasing board size to nine.
Directors, CEO and CFO entered 12-month lock-up agreements; resale registration rights granted.

item 1.01 item 3.02 item 3.03 item 5.03 item 5.02 item 5.05 item 9.01

Executive movements

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Appointed

James Lee

Director

CELH · Celsius Holdings, Inc.

Filed: August 3, 2022, 7:59 PM ET

Pursuant to the Purchase Agreement, effective as of the Closing, the Board appointed James Lee as the initial Purchaser Designee to fill the vacancy created by the increase in the size of the Board described in Item 5.03 below.

Key facts

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Executive change SEC 8-K Item 5.02 confidence 0.95

James Lee was appointed as Director at Celsius Holdings, Inc..

Action: appointed
Role: Director

Exact text from the filing

Pursuant to the Purchase Agreement, effective as of the Closing, the Board appointed James Lee as the initial Purchaser Designee to fill the vacancy created by the increase in the size of the Board described in Item 5.03 below.

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Celsius Holdings, Inc. filing history →

Source: SEC EDGAR

accession 0001829126-22-015110

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