secwatch / observer
VITL Vital Farms, Inc.
CIK 0001579733 38 ready 8-Ks latest August 6, 2026, 7:05 AM ET RSS · JSON
Activity: NORMAL 1 filings / 30d vs 1 baseline
Ready 8-Ks 38
Latest filing August 6, 2026, 7:05 AM ET
Top materiality 0.85
Event mix earnings ×21 · leadership ×7 · other ×5
Sentiment 15 pos · 2 neg · 21 neu
Latest earnings reported 2026-Q1
Executive change recent →

Recent 8-K filings for VITL

Highest-materiality recent filing

Vital Farms Q2 net revenue down 10.1% to $166M, net loss $31.1M; secures $185M credit facilities

August 6, 2026, 7:05 AM ET earnings materiality 0.85 negative item 1.01item 1.02item 2.02item 2.03item 8.01item 9.01

Read filing →

Executive changes

Role change

Peter Pappas

Chief Sales Officer and President, Eggs
VITL · Vital Farms, Inc.
Effective
2025-01-01
Filed
January 16, 2025, 6:59 PM ET
On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.
Role change

Kathryn McKeon

Chief Marketing Officer and General Manager, Butter
VITL · Vital Farms, Inc.
Effective
2025-01-01
Filed
January 16, 2025, 6:59 PM ET
On January 16, 2025, Vital Farms, Inc. (the “ Company ”) announced the appointment of Peter Pappas, the Company’s current Chief Sales Officer, as Chief Sales Officer and President, Eggs and Kathryn McKeon, the Company’s current Chief Marketing Officer, as Chief Marketing Officer and General Manager, Butter, in each case effective as of January 1, 2025.
Appointed

Joe Holland

Chief Supply Chain Officer
VITL · Vital Farms, Inc.
Effective
2024-09-01
Filed
August 20, 2024, 7:59 PM ET
On August 14, 2024, the Board of Directors (the “ Board ”) of Vital Farms, Inc. (the “ Company ”) appointed Joe Holland as Chief Supply Chain Officer and principal operating officer of the Company, effective on or about September 1, 2024 (the “ Start Date ”).
Departed

Jason Dale

Chief Operating Officer
VITL · Vital Farms, Inc.
Effective
2024-08-31
Successor
Joe Holland
Filed
August 20, 2024, 7:59 PM ET
As previously announced, Jason Dale, the Company’s current Chief Operating Officer and principal operating officer, will step down on August 31, 2024.
Departed

Jeffery Dawson

Chief Accounting Officer
VITL · Vital Farms, Inc.
Effective
2024-04-19
Filed
April 5, 2024, 7:59 PM ET
On April 4, 2024, the Company accepted the resignation of Jeffery Dawson, the Company’s Chief Accounting Officer and principal accounting officer, and entered into a transition agreement, pursuant to which Mr. Dawson will transition his responsibilities and cease serving as the Company’s Chief Accounting Officer and principal accounting officer effective April 19, 2024.
Departed

Jason Dale

Chief Operating Officer
VITL · Vital Farms, Inc.
Effective
2024-08-31
Filed
April 5, 2024, 7:59 PM ET
On April 3, 2024, Vital Farms, Inc. (the “ Company ”) entered into a transition agreement (the “ COO Transition Agreement ”) with Jason Dale, the Company’s Chief Operating Officer and principal operating officer, pursuant to which Mr. Dale will transition into a non-employee advisory role with the Company.
Departed

Bo Meissner

Chief Financial Officer
VITL · Vital Farms, Inc.
Effective
2023-03-15
Successor
Thilo Wrede
Filed
February 8, 2023, 6:59 PM ET
Mr. Wrede will replace Bo Meissner, who will step down from his role as Chief Financial Officer and principal financial officer, effective as of the Transition Date.
Appointed

Thilo Wrede

Chief Financial Officer
VITL · Vital Farms, Inc.
Effective
2023-03-15
Filed
February 8, 2023, 6:59 PM ET
On February 4, 2023, the Board of Directors (the “ Board ”) of Vital Farms, Inc. (the “ Company ”) appointed Thilo Wrede as Chief Financial Officer and principal financial officer of the Company, effective on or about March 15, 2023 (the “ Transition Date ”).
Departed

Brent Drever

Director
VITL · Vital Farms, Inc.
Filed
January 28, 2022, 6:59 PM ET
On January 26, 2022, Brent Drever notified the Board of Directors (the “Board”) of Vital Farms, Inc. (the “Company”) of his resignation from the Board, effective as of the date immediately following the date of the Company’s next annual meeting of stockholders.

Earnings & guidance

2026-Q1 EPS reported -$0.03 filing →

Materiality & sentiment trend

Max materiality 0.85 · Median 0.65 · Most common event earnings

15 positive 2 negative 21 neutral

source · VITL on sec.gov