Cyril Wallace
On May 16, 2025, the Company appointed Cyril Wallace, the Company’s Chief Executive Officer, to the Company’s board of directors.
Highest-materiality recent filing
Reed's receives NYSE American deficiency notice; must submit compliance plan by June 28
NYSE American notified Reed's on May 29, 2026 that it is below compliance with equity listing standards.
Reed's Q1 net sales fall to $7.1M; net loss widens to $6.5M
Net sales $7.1M, down 29% from $10.0M in Q1 2025.
Former CEO Cyril Wallace separation finalized; Neal Cohane named Interim CEO
Cyril A. Wallace Jr. resigned as CEO and board member effective March 24, 2026; remains consultant through April 30, 2026.
Reed's CEO Cyril A. Wallace Jr. resigns; COO Neal M. Cohane named interim CEO
Wallace resigned as CEO and director effective March 24, 2026; remains employee through March 31.
Reed's reports Q4 net sales down 23% YoY, net loss improves; interim CEO appointed
Q4 net sales $7.5M vs $9.7M YoY; gross margin fell to 20% from 30%.
Reed's raises ~$9.0M in underwritten public offering; begins trading on NYSE American
Offered 2.5M shares and warrants at $4.00 per unit; net proceeds ~$9.0M after costs.
Reed's Q3 net sales +4% to $7.0M; net loss improves to $4.0M; 1-for-6 reverse split
Net sales $7.0M (+4% YoY); gross profit flat at $1.2M (17% margin vs 18%).
Reed's majority stockholder approves reverse stock split (1:3 to 1:9)
Stockholder owning ~52.8% of shares approved reverse split via written consent on Sept 29, 2025.
Reed's closes $5M PIPE of 5M shares at $1; director Edwards resigns, Tu appointed
Raised $5.0M gross via private placement of 5M shares at $1.00/share to six accredited investors; closed Sept 15, 2025.
Reed's Q2 sales fall 20% YoY to $9.5M; net loss widens to $6.0M
Net sales $9.5M, down 20% YoY from $11.9M; net loss $6.0M ($0.13/share) vs $3.2M loss.
Reed's Inc. settles investment bank dispute for $1.6M; CFO named principal accounting officer
Settled investment bank engagement: paid $800,000 cash on July 1, 2025, and owes additional $800,000 by August 29, 2025.
Reed's raises ~$3M in private placement at $0.93/share; majority stockholder invests $1M
Issued 3,225,806 shares at $0.93/share to D&D Source of Life Holding (majority stockholder) and four other accredited investors.
Reed's Q1 net sales up 4.5% to $10M; operating loss widens to $1.7M
Net sales $10.0M (+4.5% YoY); gross margin 33.9% vs 35.6%.
Reed's names Cyril Wallace CEO; Norman Snyder retires effective April 16
Norman Snyder retires as CEO and director; will receive 12 months' severance at current salary plus COBRA reimbursement and 2-year option extension.
Reed's Q4 revenue falls 17% YoY; gross margin jumps to 30% from 4%
Q4 net sales $9.7M vs $11.7M; full-year $38.0M vs $44.7M.
Reed's appoints Douglas McCurdy as CFO, Tinnelly transitions to CAO
Douglas W. McCurdy to become CFO effective Feb 10, 2025, with a base salary of $323,000 and target bonus of 30%.
Reed's closes $10M private placement of 14.7M shares at $0.68/share
Closed $10M PIPE financing on Dec 30, 2024; sold 14,705,882 shares at $0.68/share (premium to closing price).
Reed's enters $10M revolver at 8%; majority holder exchanges notes for 22.5M shares, 87.8% ownership
New $10M revolving credit facility from Whitebox affiliates at 8% interest; $6.57M used to repay existing ABL with Alterna Capital.
Reed's Q3 net sales $6.8M, down 43% YoY; operating loss $3.1M; secures $10M credit facility
Net sales $6.8M vs $11.9M Q3 2023; gross margin dropped to 18.0% from 34.0%.
Three directors resign from Reed's board; Whitebox transfers secured notes to majority stockholder
John J. Bello (Chairman), Louis Imbrogno, Jr., and Thomas W. Kosler resigned from board on Oct 28-29, 2024.
Reed's closes $6M PIPE; D&D becomes 55.4% owner, change in control triggered
PIPE of 4 million shares at $1.50 per share raises $6M; led by D&D Source of Life Holding.
Reed's Q2 net sales up 19% to $11.9M; gross margin expands 720 bps; modified EBITDA turns positive
Net sales increased 19% YoY to $11.9M; gross profit up 53% to $3.8M; gross margin 32.3% vs 25.1%.
Reed's issues $6.5M of secured convertible notes at 11.13%; director Jerry Lewin resigns
Holders exercised option to purchase ~$6.5M Fourth Option Notes under amended 10% Secured Convertible Notes.
Reed's Q1 net sales down 14% to $9.6M but gross margin expands to 35.6%; reiterates FY outlook
Net sales $9.6M vs $11.2M YoY; operating loss improved to $0.6M from $2.6M.
Reed's extends noteholder waivers to Apr 30, 2024; converts ~$4.1M SAFEs to equity
Amended waiver extends default and amortization-payment waivers from Mar 31 to Apr 30, 2024.
Reed's extends note default waivers to April 30, pays $100K interest, amends terms
Waiver of existing defaults and monthly amortization payments extended to April 30, 2024 under 10% Secured Convertible Notes.
Q4 net sales $11.7M (down 22% YoY from $15.0M); adjusted gross profit up 26% to $4.3M.
Reed's closes $3.8M SAFE, amends convertible notes, plans up to $6M rights offering
Closed $3.8M in SAFE investments from D&D and Union Square Park to backstop planned rights offering.
Reed's Q3 gross margin surges to 34%; first modified EBITDA profit since 2016
Q3 net sales $11.9M (-2% YoY); gross profit $4.0M (+66% YoY); gross margin 34.0% vs 20.1%.
Net sales $10.0M vs $13.7M YoY; shortfall of ~$1.6M due to supplier credit terms constraining inventory.
Reed's director Leon Zaltzman resigns; largest shareholder's owner Shufen Deng elected to board
Leon M. Zaltzman resigned from the board on July 7, 2023; will remain as a board observer.
Reed's Q1 net sales down to $11.2M; secures $5.6M financing; reiterates FY profitability targets
Net sales $11.2M vs $12.2M YoY; operating loss improved to $(2.6)M from $(4.2)M.
On May 16, 2025, the Company appointed Cyril Wallace, the Company’s Chief Executive Officer, to the Company’s board of directors.
The disclosures set forth in Item 1.01 regarding Norman E. Snyder’s retirement and resignation from the positions of Chief Executive Officer and director and the terms of the Transition Agreement are incorporated into this section (b) by this reference.
The disclosures set forth in Item 1.01 regarding Cyril Wallace’s appointment as Chief Executive Officer and the terms of the Employment Agreement are incorporated into this section (c) by this reference.
On May 14, 2025, the Company appointed Rudolph “Rudd” Bakker, age 59, to the Company’s board of directors.
On March 17, 2025, Lewis Jaffe submitted his resignation from the Board of Directors (“Board”) of Reed’s, Inc., a Delaware corporation (“Reed’s” or the “company”), to be effective March 31, 2025.
Joann Tinnelly, Reed’s Chief Financial Officer, has agreed to transition to the position of Chief Accounting Officer effective February 10, 2025.
Effective February 10, 2025, Douglas W. McCurdy, age 59, will assume the role of Chief Financial Officer.
On October 28, John J. Bello and Louis Imbrogno, Jr. resigned from the board of directors (“board”) of Reed’s, Inc., a Delaware corporation (“Reed’s”).
On October 29, Thomas W. Kosler also resigned from the board.
On October 28, John J. Bello and Louis Imbrogno, Jr. resigned from the board of directors (“board”) of Reed’s, Inc., a Delaware corporation (“Reed’s”).
On October 21, 2024, the board of directors of Reed’s, Inc., a Delaware corporation (“Reed’s”), upon recommendation from its governance committee, appointed Sam Van to serve as a member of its board of directors, to fill an existing vacancy, until his successor is elected and qualified, or until he resigns or is removed.
Jerry Lewin resigned from his position as a member of the board of directors of the company on August 2, 2024, effective immediately.
Max materiality 0.90 · Median 0.65 · Most common event other_material